About the role

Apps CRO Manager focusing on in-app experimentation and revenue growth at Surfshark. Improve paywalls, trials, and pricing presentation across iOS and Android ecosystems.

Responsibilities

Own and execute the in-app CRO testing roadmap, prioritizing experiments by revenue potential, user reach, and effort;
Generate hypotheses for testing paywall creative, copy, pricing presentation, and trial offer variants, integrating insights from analytics and user research;
Own the configuration, launch, and monitoring of all experimentation tests;
Manage the timely coordination, briefing, and delivery of design and copy assets needed for experiment variants;
Analyze test results against key business metrics and calculate the cumulative financial impact of successful tests;
Document results in a centralized knowledge base and communicate key learnings and recommendations to stakeholders;
Coordinate with other teams to ensure all events and metrics required for test analysis are properly tagged, logged, and accurately attributed;
Systematically integrate insights into the testing backlog to ensure the roadmap addresses core user pain points;
Improve and evolve CRO processes, promoting best practices across the organization;
Work closely with stakeholders from marketing, sales, and product teams in an agile environment, ensuring alignment on goals and strategies.

Proven experience in a dedicated CRO, Growth Marketing, or Product Analytics role, with a focus on mobile applications;
Proficiency in statistical analysis and using analytics tools (e.g., Amplitude, Mixpanel) to validate hypotheses and measure test outcomes;
Strong understanding of mobile attribution frameworks (SKAdNetwork, ATT limitations, MMPs like AppsFlyer or Adjust);
Demonstrated experience working with A/B testing platforms (tools, such as Purchasely, Optimizely, or Firebase Remote Config);
Deep understanding of the subscription monetization model and the unique constraints and opportunities within the iOS and Android ecosystems.

Growth and learning opportunities: time dedicated to learning, conferences, online learning platforms, and books for your professional development;
Health and wellness: we want you to feel and be your best. That's why we offer various benefits, from online workouts, a physical coach and a gym to regular mental health checks;
Tools of your choice: choose technical equipment and the tools you need to do your best;
Community and celebrations: get ready for long-lasting traditions such as yearly workation, Friday get-togethers, various team buildings and company celebrations;
Convenient commuting: traveling from point A to point B can be a pain. That’s why, depending on your unique circumstances, we compensate part of your public transport costs;
Work-life balance: We encourage working in the office, with the possibility of up to two remote days per week. Plus, with our WFA policy, you can work from almost anywhere in the world;
Premium Surfshark accounts: for you, your family, and friends;