Director of US marketing strategies for Basil Hayden at Suntory Global Spirits. Leading brand's growth through impactful marketing in a competitive market.
Responsibilities
Lead development, deployment, and financial delivery of Annual Operating Plan across the Basil Hayden portfolio
Lead the US Basil Hayden portfolio strategy
Lead performance management, evaluation, diagnosis, and associated action planning
Accountable for raising any above-threshold variations to plan
Develop & align on gap fill programs
Lead the in-market execution of new product launches
Build robust programming that drives portfolio growth
Ensure timely communication flow to the Field Marketing team
Provide detailed marketing briefs to Commercial Marketing team
Requirements
10+ years consumer marketing experience with premium, luxury goods
Experience leading smaller growth brands and helping to scale
Proven ability to execute flawlessly on brand/marketing projects
Strong understanding of how to build brands that intersect with culturally relevant moments
Experience repositioning of brands locally
Acumen and experience building marketing plans with digital at the center
Experience working across and up within the organization
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