Paid Media Manager at Equinix developing and optimizing paid media strategy for B2B campaigns across various platforms and verticals.
About the role
- Paid Media Executive managing paid search and social campaigns for Skin + Me. Contributing to growth strategies across multiple brands in a hybrid work environment.
Responsibilities
- As a Paid Media Executive at the + Me group, you will execute and manage our paid search (PPC) and paid social campaigns (Meta and TikTok).
- From owning the day to day management of the accounts, to planning and executing tests, your role will be instrumental to helping us hit our KPIs and ambitious growth targets.
- You’ll have the opportunity to contribute to our ongoing paid ads strategy across one or more of the + Me brands (Skin + Me, Hair + Me and Renew + Me).
- Supporting the Paid Media Lead in managing the Google Ads, Meta and TikTok paid activity
- Manage your channels from daily optimisations and account maintenance tasks, through to monthly performance reporting - to ensure they are running optimally and on-track to achieve targets.
- Continuously test new ads on Meta, TikTok and Google
- Contribute to regular paid ads creative briefs for Meta and Google, and feedback creative learnings to the design team
- Develop and execute testing across all aspects of the paid channels, including creative, messaging, landing pages and offers, keeping up to date with industry trends, news and products to ensure we stay ahead of the curve.
- Liaise with UGC content creation agencies to ensure we create best-in class UGC content including concept brainstorming, creator approval, script reviews and content reviews.
- Utilise in-house data tools to analyse and discover performance trends to improve results.
- Represent Skin + Me in advertising partner meetings (Meta, Google, TikTok), working closely with our account reps to best understand the platform’s new features, plan tests and troubleshoot problems.
Requirements
- Ideally have 2 years experience working in a paid media role, either in house or agency side, with hands on experience running campaigns on Meta and Google Ads and a strong understanding of the main performance drivers across both channels - though we’re open to strong candidates at different stages of their career
- Experience working in a data-driven, high-experimentation environment
- Able to analyse large datasets in Microsoft Excel to draw conclusions and insights about performance
- Self-starter with a hunger to learn and constantly improve in a fast-paced environment
- Curious, always asking questions and challenging how we do things
- Strong communication skills with experience presenting results and learnings to various stakeholders
- Ability to work collaboratively and independently
- Strong attention to detail
- An interest in the skincare and health industry with a drive to keep up with all market trends and ensure we stay ahead of the curve
Benefits
- 25 Days Holiday (+ all the usual Bank Holidays) – It's important to take a break and recharge, that's why we offer a generous holiday allowance
- Free Breakfast & Lunch – It’s important you are well fuelled for the day so we've got your breakfast and lunch covered. Plus drinks and snacks are available too!
- Hybrid working to give you flexibility – We are all remote on Wednesday and Thursday. When we are in the office on Monday, Tuesday and Friday our core hours are 10-4. If you're an early bird you can do 7-4, and if you're a night owl 10-7 is fine too. Need more flexibility around your life – just let us know.
- Equity – We offer a competitive salary and a generous share award package that means every employee has a stake in the business. We really are all in this together
- Health and wellbeing focus – We offer a healthcare cash plan, cycle to work schemes plus free healthy breakfast and lunch in the office. We'll be sure to always prioritise your physical and mental health.
- Culture club – Our culture club team meets every week to make sure we celebrate our big wins and milestones too, with parties, surprises and more.
- You’ll get highly discounted Skin + Me products for you, and 10 friends + family too.
- Generous employee referral scheme. If you know more fabulous people and refer them to work with us too, you’ll receive a cash bonus when they pass probation.
- Dog-friendly office with two very cute resident dogs!
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