Manage and scale paid media acquisition campaigns across multiple platforms to drive qualified signups and revenue. Collaborate across teams to optimize performance and leverage new opportunities.
About the role
- Marketing Campaign Manager developing and delivering data-led marketing plans at MYOB. Focused on feature uptake through integrated, multichannel campaigns across the SME segment.
Responsibilities
- Own end-to-end campaign planning, define objectives, audiences, messaging, channels and timelines to drive customer and commercial outcomes
- Deliver a test-and-learn approach (including A/B testing) to optimise creative, channels and offers
- Coordinate the development of on-brand content and messaging, tailored to customer needs
- Partner closely with Marketing, Product, Brand, Web and Digital teams to deliver integrated campaigns
- Manage campaign budgets, forecasting and spend to maximise ROI
- Track, analyse and report on performance to optimise in-flight activity and inform future campaigns
- Champion continuous improvement by sharing insights and educating stakeholders on growth opportunities
Requirements
- Relevant marketing or communications qualifications, or equivalent hands-on experience
- Campaign-led marketer with experience running integrated, product marketing campaigns (ideally in SaaS, software or eCommerce)
- Proven track record to drive acquisition and/or expansion outcomes using data, insights and experimentation
- Creative, curious problem-solver who can turn insights into clear campaign plans and test-and-learn activity
- Highly organised, with the ability to manage multiple campaigns, stakeholders and budgets
- Collaborative communicator, confident partnering with and influencing cross-functional teams
- Goal-oriented and outcomes-focused while contributing positively to team culture
Benefits
- Flexible, hybrid workplace with in-person celebrations and social events
- Financial help for home office setup
- Great corporate discounts and vouchers from top retailers
- Partnership with Sonder for team wellbeing support
- In-house training and programs, LinkedIn Learning, conferences and study assistance
- Variety of leave options including purchases leave, parental leave, domestic violence leave, transgender leave, community leave, study leave
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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