SEO/SEM Expert focusing on digital marketing strategies for WOW concept, a phygital retail movement. Collaborating with cross - functional teams to enhance visibility and drive traffic in the online channel.
About the role
- Marketing Campaign Manager developing and delivering data-led marketing plans at MYOB. Focused on feature uptake through integrated, multichannel campaigns across the SME segment.
Responsibilities
- Own end-to-end campaign planning, define objectives, audiences, messaging, channels and timelines to drive customer and commercial outcomes
- Deliver a test-and-learn approach (including A/B testing) to optimise creative, channels and offers
- Coordinate the development of on-brand content and messaging, tailored to customer needs
- Partner closely with Marketing, Product, Brand, Web and Digital teams to deliver integrated campaigns
- Manage campaign budgets, forecasting and spend to maximise ROI
- Track, analyse and report on performance to optimise in-flight activity and inform future campaigns
- Champion continuous improvement by sharing insights and educating stakeholders on growth opportunities
Requirements
- Relevant marketing or communications qualifications, or equivalent hands-on experience
- Campaign-led marketer with experience running integrated, product marketing campaigns (ideally in SaaS, software or eCommerce)
- Proven track record to drive acquisition and/or expansion outcomes using data, insights and experimentation
- Creative, curious problem-solver who can turn insights into clear campaign plans and test-and-learn activity
- Highly organised, with the ability to manage multiple campaigns, stakeholders and budgets
- Collaborative communicator, confident partnering with and influencing cross-functional teams
- Goal-oriented and outcomes-focused while contributing positively to team culture
Benefits
- Flexible, hybrid workplace with in-person celebrations and social events
- Financial help for home office setup
- Great corporate discounts and vouchers from top retailers
- Partnership with Sonder for team wellbeing support
- In-house training and programs, LinkedIn Learning, conferences and study assistance
- Variety of leave options including purchases leave, parental leave, domestic violence leave, transgender leave, community leave, study leave
Job title
Job type
Experience level
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Not specified
Degree requirement
Location requirements
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