Senior Paid Social Strategist overseeing advanced paid social strategies for a global agency. Collaborating with teams to drive impactful campaigns across various platforms.
About the role
- Marketing Campaign Manager at MYOB developing data-led marketing plans to drive feature uptake and revenue. Focusing on integrated multichannel campaigns for the SME segment.
Responsibilities
- Own end-to-end campaign planning, define objectives, audiences, messaging, channels and timelines to drive customer and commercial outcomes
- Deliver a test-and-learn approach (including A/B testing) to optimise creative, channels and offers, improving feature adoption and campaign performance
- Coordinate the development of on-brand content and messaging, x-channel, tailored to customer needs
- Partner closely with Marketing, Product, Brand, Web and Digital teams to deliver integrated campaigns and consistent experiences
- Manage campaign budgets, forecasting and spend to maximise ROI within agreed limits
- Track, analyse and report on performance, using insights to optimise in-flight activity and inform future campaigns
- Champion continuous improvement by sharing insights, improving ways of working and educating stakeholders on growth opportunities
Requirements
- Relevant marketing or communications qualifications, or equivalent hands-on experience
- A campaign-led marketer with experience running integrated, product marketing campaigns (ideally in SaaS, software or eCommerce).
- Proven track record to drive acquisition and/or expansion outcomes using data, insights and experimentation
- A creative, curious problem-solver who can turn insights into clear campaign plans and test-and-learn activity
- Highly organised, with the ability to manage multiple campaigns, stakeholders and budgets while keeping the customer front of mind
- A collaborative communicator, confident partnering with and influencing cross-functional teams
- Goal-oriented and outcomes-focused, while contributing positively to team culture
Benefits
- Enjoy a flexible, hybrid workplace that brings balance to how you work, all of our centrally located offices come together for a number of in-person celebrations and social events
- Set up your home office with a little financial help from us, and take advantage of great corporate discounts and vouchers from top retailers
- Benefit from our partnership with Sonder, which supports the wellbeing of our team members
- Unlock your potential via in-house training and programs, LinkedIn Learning, conferences and study assistance
- Access to a variety of leave options available to support your wellbeing, including up to an additional four weeks of purchased leave, generous parental leave, domestic violence leave, transgender leave, community leave, study leave, and more
- Join our communities, built around ‘Wellness’, ‘Belonging’ and the ‘Planet’ where you can make a meaningful contribution
Job title
Job type
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Not specified
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