Senior Specialist in Performance Marketing leveraging AI tools for personalization at PayPal. Supporting multiple products and enhancing marketing processes through data analysis and collaboration.
About the role
- Paid Media Associate at Boll & Branch, focusing on customer acquisition through various media channels. Assisting in campaign launches, optimizations, and reporting insights within a hybrid work environment.
Responsibilities
- Support the Manager of Acquisition in maintaining and optimizing existing media channels
- Assist with the launch and evaluation of net-new channel and campaign tests
- Contribute to the ideation, creation, and reporting of new landing page and creative tests, including drafting creative briefs
- Identify and surface key performance insights
- Report channel learnings and actionable tests results to internal stakeholders
- Partner with cross-functional teams, including Customer Insights, Retention, eCommerce, and Brand Marketing, to support paid media optimization
- Maintain and manage daily, weekly, and monthly reporting to generate insights, calculate core KPIs, and understand how metrics influence one another (e.g., CPA, AOV, ROAS)
- Support daily budget pacing and campaign optimizations to ensure efficient spend
- Stay informed on industry trends and competitive insights to help drive meaningful strategy, projects, and optimizations
- Learn to leverage marketing platforms and data tools, including reporting and visualization tools, as well as Excel/Google Sheets, to analyze performance and communicate results
Requirements
- 0-2 years of proven relevant experience (either agency or client side experience a plus)
- Familiarity with digital marketing platforms and analytics tools (Looker experience is a plus)
- Strong writing, analytical, organizational, and communication skills
- Enthusiasm for marketing with a foundational understanding of the customer acquisition funnel
- Interest in learning and building knowledge across performance marketing principles, media strategies, and testing frameworks
- Energetic, positive team player with a strong desire to learn and grow
- Proficiency in Excel/Google Sheets and PowerPoint/Google Slides
- Bachelor’s Degree, preferably in Marketing/Advertising, Business, Math, Economics, or a related field; or equivalent experience
Benefits
- Medical, Dental, Vision, and Life/AD&D insurance
- Commuter Benefits, HSA/FSA, STD/LTD, and Employee Assistance Program
- Family-Planning Services, Gender-affirming healthcare, and Health Advocacy Program
- Fitness Reimbursement Program, 401(k), Paid Time Off, and an Employee Discount
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