Senior Performance Marketing Manager at Uphold, focusing on Google ecosystem for Web - to - App transitions and user acquisition. Leading full - funnel strategies and optimizing marketing campaigns for growth.
About the role
- Senior Campaign Manager at Clarion managing ICE marketing campaign strategy across multiple events. Focusing on acquisition and retention for the gaming community event.
Responsibilities
- Creating and managing the ICE marketing campaign plans - driving acquisition and retention in key segments to achieve our business goals across events and digital products.
- Effectively communicating and presenting the campaign plans, strategies, and updates throughout the event cycle to the team and stakeholders.
- Accountable for delivery of the global ICE campaign plans - effectively briefing, managing, and optimizing the output of the internal team and external resources (including agencies and freelancers).
- Working alongside the Senior Marketing & Engagement Manager, Strategic Markets (ICE & iGB)to ensure the delivery of our expanding and mature markets. Ultimate responsibility for the marketing plan and budget will sit with you.
- Writing and proofreading any copy for promotional materials - ensuring all brand and style guides are adhered to.
- Ensuring all promotional marketing materials created are tailored towards our key personas.
- You will have two campaign execs, but this is a hands-on role.
- Use business intelligence, customer feedback and insight to suggest and implement new campaign ideas.
- Owning all the ICE marketing reporting from weekly reporting of event KPIs, forecasts to post event reports that deliver insight, analysis and recommendations.
- Managing the ICE marketing budget.
- Identify key industry trends, innovations or technologies that can drive growth.
- Ensuring that all campaign plans and deliverables are heavily influenced by customer data, research and feedback.
- Continued learning (and more importantly, implementing that learning!) about the gaming industry and marketing through attending events, reading, listening to podcasts and webinars.
- You will be responsible for the management and development of two marketing executives, fostering their progression and creating development plans to ensure the ongoing improvement of the team.
- You will report directly into the Head of Marketing and be responsible for providing plans and reports on the development of the team.
Requirements
- Excellent knowledge of best practice across email, social media, paid media, landing pages, websites and chatbots (ideally with depth knowledge in 2-3 channels).
- Excellent direct response copywriter and copy editor.
- Experience creating and delivering campaigns across multiple marketing channels.
- Exceptional project management skills - organized, proactive and able to multi-task.
- In depth knowledge of marketing performance metrics and optimisation tactics.
- Excellent communicator – great verbal and written communications skills that can translate campaign strategies in a simple way to a range of stakeholders and team members.
- Obsessed with feedback – we love to continuously learn, develop, deliver and receive feedback, which is a critical skill in our team.
- Be a critical thinker with strong problem-solving skills - driven to understand “why” and takes the initiative to identify trends and gaps.
- Excellent time management skills and the ability to prioritize relevant tasks.
- Experience with marketing technology including email marketing automation, CRM, social media management website analytics, chatbots and of course AI technologies.
- Excellent ability to work with data sets, interpret trends and provide analysis and recommendations based on data that support our goals.
- Proven ability to learn new tools and software quickly and independently.
- Highly proactive, initiating attitude - able to take prompt action to accomplish objectives and goals, with the energy and tenacity to address bottlenecks and barriers.
Benefits
- 25 days’ holiday plus bank holidays
- End of year wellbeing shutdown (closed for the last week of the year)
- Celebration day off (e.g. birthday, Diwali, Eid, etc)
- Summer Hours in August (3pm finish on Fridays)
- Helping Our World (HOW) Days – one paid day per quarter to carry out charity work
- Pension Scheme
- Private Medical Insurance
- Health Cash Plan
- Wellbeing Library (MYNDUP)
- Mentoring Programme
- Subsidised Café
- Season Ticket Loan
- Cycle to Work Schemes
- Free on-site gym and shower facilities
- Free eyesight tests
- Free flu vaccination – offered on site once a year for all employees
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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