Performance Marketing Manager managing paid media campaigns for Abby Care. Focusing on Meta and Google while expanding into new channels like YouTube and TikTok.
About the role
- Demand Generation Director at S&P Global leading marketing initiatives for revenue growth across teams. Collaborate with various departments to create customer-centric strategies for capital markets solutions.
Responsibilities
- Leverage data-driven insights combined with deep customer and market intelligence to anticipate customer needs and ensure marketing initiatives deliver exceptional customer-centricity.
- Collaborate with cross-functional teams including Sales, Product, and Research to align marketing efforts with business objectives.
- Measure campaign effectiveness through comprehensive analytics and reporting.
- Build and maintain relationships with key stakeholders and thought leaders.
Requirements
- Education: Bachelor's degree in Finance, Business, or a related field; MBA preferred. A degree in Marketing would be an advantage but not essential.
- Experience: An S&P Global employee at this level would typically have 7 years of experience in sales or revenue/demand generation roles with deep knowledge of the sales funnel.
- Technical Proficiency: Familiarity with marketing automation tools (e.g. Marketo) and CRM systems (e.g., Salesforce).
- AI: Experience with AI tools which may be leveraged for marketing purposes.
- Project Management: Strong organizational skills and ability to manage multiple projects simultaneously.
- Communication Skills: Excellent verbal and written communication skills for effective collaboration and presentation. Communicates with authenticity and clarity and acts upon data-informed intuition.
- Creative Thinking: Ability to develop innovative marketing strategies and campaigns.
- Cross-Functional Collaboration: Experience working collaboratively across departments, including sales, product development, and senior leadership.
- Adaptability: Ability to thrive in a fast-paced, dynamic environment and adapt to changing market conditions and business needs. You will demonstrate the ability to make difficult decisions and adapt to changing circumstances. Role models fostering inclusivity, managing emotion and bias when approaching situations to land the best outcome for the business and those involved.
Benefits
- Health & Wellness: Health care coverage designed for the mind and body.
- Flexible Downtime: Generous time off helps keep you energized for your time on.
- Continuous Learning: Access a wealth of resources to grow your career and learn valuable new skills.
- Invest in Your Future: Secure your financial future through competitive pay, retirement planning, a continuing education program with a company-matched student loan contribution, and financial wellness programs.
- Family Friendly Perks: It’s not just about you. S&P Global has perks for your partners and little ones, too, with some best-in-class benefits for families.
- Beyond the Basics: From retail discounts to referral incentive awards—small perks can make a big difference.
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