Hybrid Demand Generation Lead

Posted 15 hours ago

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About the role

  • Demand Generation Lead managing SDR processes and sales strategies for B2B enterprise solutions company. Building effective sales pipelines and mentoring team members in performance optimization.

Responsibilities

  • Build and implement a full SDR process from scratch, including scripts, outbound strategy, email sequences, and CRM workflows;
  • Manage the lead pipeline, including lead generation, qualification, and handover to Account Executives;
  • Track, analyze, and optimize performance metrics and lead quality;
  • Collaborate with marketing and sales leadership to align strategies for pipeline growth;
  • Conduct customer and partner initial qualifications and present the company profile;
  • Stay up-to-date with industry trends, competitors, and sales innovations, especially in AI and enterprise solutions;
  • Represent the company at industry conferences and events;
  • Continuously improve sales processes and lead quality;
  • Implement best practices and standardization for the SDR team;
  • Coach and mentor new SDRs and junior sales team members.

Requirements

  • 7+ years of B2B/Enterprise sales experience, with at least 5 years in SDR/BDR or business development roles;
  • Proven experience creating and scaling SDR processes from scratch, including scripts, pipelines, email sequences, KPIs, and reporting;
  • Strong skills in lead qualification, storytelling, objection handling, negotiation;
  • Hands-on experience with CRM systems (Salesforce, HubSpot, SAP Sales Cloud) and sales automation;
  • Knowledge of enterprise software sales (SAP, Salesforce, Microsoft, Oracle) and/or AI-enabled solutions;
  • Ability to analyze and optimize team performance and lead quality;
  • Experience defining and tracking sales KPIs and metrics;
  • Excellent presentation and communication skills;
  • Fluent in English (C1+), Russian is an advantage. German/French is a plus;
  • Proactive mindset, self-starter, and able to take full ownership.

Job title

Demand Generation Lead

Job type

Experience level

Senior

Salary

Not specified

Degree requirement

No Education Requirement

Tech skills

Location requirements

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