Performance Marketing Manager focusing on paid social campaigns at JustWatch, driving user acquisition and optimizing strategies across Meta and TikTok.
About the role
- Demand Generation leader shaping marketing strategies for Harvey’s AI products in legal services. Building scalable marketing efforts to drive awareness and revenue.
Responsibilities
- Develop and executive comprehensive marketing plans including budget allocation and resource management to align with Harvey’s go-to-market strategy.
- Build, mentor, and manage a high-performing team spanning marketing operations, analytics, campaign management, and performance marketing.
- Partner cross-functionally with Product Marketing, Sales, and Partnerships to align on ICP, buyer journeys, and pipeline goals.
- Build and optimize multi-channel campaigns (paid search, paid social, ABM, webinars, field) that deliver measurable pipeline and revenue.
- Own the website as a core growth channel—oversee UX, CRO, and SEO strategies that convert traffic into high-intent leads.
- Build an end-to-end lifecycle framework spanning onboarding, nurture, and expansion.
Requirements
- 10+ years of B2B marketing experience, with at least 3+ years leading Demand Generation or Growth functions.
- Proven track record scaling high-velocity pipelines in enterprise SaaS or AI-driven platforms.
- Deep understanding of full-funnel analytics, attribution, and performance optimization.
- Expertise in marketing automation, CRM, and data visualization tools.
- Comfortable in high-growth, fast-changing environments that value precision, execution, and clarity.
Benefits
- Comprehensive health, dental and vision coverage
- Retirement benefits (401k match up to 4%)
- Flexible PTO
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