Demand Generation Lead managing SDR processes and sales strategies for B2B enterprise solutions company. Building effective sales pipelines and mentoring team members in performance optimization.
About the role
- Paid Social Marketing Manager optimizing paid social campaigns for the largest online pharmacy. Develop strategies, manage budgets, and ensure compliance in a hybrid work environment.
Responsibilities
- Develop and own paid social strategies aligned with commercial, brand, and patient/customer objectives
- Build media plans and audience strategies compliant with UK medicines advertising regulations
- Manage budgets while balancing growth objectives with regulatory risk
- Plan, launch, and manage paid social campaigns across platforms such as Meta, TikTok, Reddit, LinkedIn, and others
- Oversee campaign setup including targeting, bidding, creatives, and testing frameworks
- Manage budgets and pacing to ensure efficient spend and strong ROI
- Collaborate with creative, clinical, and compliance teams to develop high-performing compliant paid social assets
- Brief and guide creative development using platform best practices and performance insights to ensure messaging is accurate, responsible, and compliant
- Test and iterate creative formats, messaging, and calls to action within approved boundaries
- Monitor campaign performance and optimise in real time to improve results
- Analyse data across platforms to identify trends, insights, and opportunities
- Report on performance against KPIs, providing clear recommendations
- Own paid social reporting, dashboards, and attribution inputs
- Work with analytics and tracking tools to ensure accurate measurement
- Stay up to date with platform changes, policies, and advertising innovations
- Balance performance with brand safety and patient trust
- Work closely with marketing, brand, content, clinical, compliance and analytics teams
- Manage external agencies or partners where applicable
- Communicate performance, learnings, and strategy clearly to stakeholders
Requirements
- Degree in Marketing, Business, Digital Media, or a related discipline, or equivalent practical experience
- Strong working knowledge of paid social platforms, ad management tools, and performance measurement frameworks
- Good understanding of advertising compliance and regulatory requirements, ideally within a regulated or healthcare environment
- Proven experience managing paid social campaigns at scale, preferably within a regulated environment
- Experience managing budgets and delivering against performance targets
- Strong knowledge of major paid social platforms and ad managers
- Experience with A/B testing, audience segmentation, and performance optimisation
- Data-driven mindset with strong analytical skills
Benefits
- Occupational sick pay
- Enhanced maternity and paternity pay
- Contributory pension
- Discounted insurance (Aviva)
- Employee discount site
- Discounted gyms (via our blue light card and benefits schemes)
- Employee assistance programme
- In-house mental health support
- Health and wellbeing initiatives
- Social events throughout the year
- Cycle to work scheme
- Green car scheme*(subject to minimum earnings)
- Registration fees paid (GPhC, NMC, CIPD etc)
- Long service bonus
- Refer a friend bonus
- Blue light card
- Hybrid working
- Commitment to CPD/training
- 25 days annual leave increasing with service
- Annual leave buy and sell scheme
- Discounts & Exclusive offers at The Springs, Leeds
- 25% Discount & health & beauty purchases
- 25% Discount on Pharmacy2U Private Online Doctor Services
Job title
Job type
Experience level
Salary
Degree requirement
Location requirements
Digital Consultant focusing on Performance Marketing at trafficdesign GmbH. Develop performance strategies and lead effective digital advertising campaigns
Performance Marketing Manager at Jil Langwost GmbH focusing on digital marketing solutions for financial and insurance providers. Responsible for client campaign performance and project coordination in a hybrid work environment.
Demand Generation Director at S&P Global leading marketing initiatives for revenue growth across teams. Collaborate with various departments to create customer - centric strategies for capital markets solutions.
Paid Media Associate at Boll & Branch, focusing on customer acquisition through various media channels. Assisting in campaign launches, optimizations, and reporting insights within a hybrid work environment.
Demand Generation Manager at Ideagen executing multi - channel marketing campaigns. Working in Sydney to boost awareness and generate pipeline growth across APAC.
Senior Digital & Performance Marketer at Octopus Energy revolutionizing energy consumption through effective marketing strategies. Focusing on performance marketing, lead generation, and customer engagement.
Paid Media Strategist responsible for performance - driven growth through paid media channels. Collaborating with creative and data teams to optimize campaigns for international clients.
Performance Marketing Manager at Upway focuses on customer acquisition via performance marketing strategies. Leading execution and optimization of marketing campaigns for electric mobility.
Paid Social Executive managing and optimizing social media paid campaigns for leading UK brands. Joining a dynamic team to support high - impact marketing initiatives and reporting.