Operations and Customer Success Lead managing corporate wellness programs in India for International SOS. Liaising with clients and overseeing service delivery with a strong focus on digital health initiatives.
About the role
- CRM Analyst at Queima developing customer acquisition strategies via multichannel campaigns including WhatsApp and Email. Focused on data analysis and optimization of customer journeys.
Responsibilities
- Deepen the mapping of the customer journey with a focus on acquisition
- Create and automate relationship and new-customer acquisition strategies across different channels (WhatsApp, Email, Push and Web Push);
- Continuously monitor area metrics and KPIs (being data-driven and passionate about data is essential!)
- Optimize flows and processes for CRM channels (Email and WhatsApp)
- Develop multichannel campaigns and initiatives focused on customer acquisition (push, web push, email and WhatsApp), ensuring alignment with brand pillars and coordinating with other Marketing teams
- Conduct A/B tests
- Generate reports to ensure data optimization, identify opportunities for improvement and deliver business insights
Requirements
- Solid hands-on experience in Email and WhatsApp strategies;
- Strong command of CRM concepts, operations and metrics (Email and WhatsApp) with an acquisition focus
- Expertise in audience segmentation and behavioral analysis
- Ability to translate analytical and strategic inputs into implementations and operational performance improvements
- Ability to develop and manage tests, communication flows and multichannel CRM campaigns
- Capable of organizing, coordinating data requests and interpreting data (campaigns and journeys)
- Strong knowledge of copywriting concepts and applications
- Good understanding of deliverability best practices, domains and IP management
- Excellent communication skills
- Good time management and prioritization
- Familiarity with Google Analytics;
- Interest in the B2C market;
- Degree and/or specialization in Marketing, Advertising or Business Administration;
- DIFFERENTIAL
- Experience with ActiveCampaign
- Experience with WhatsApp campaigns
- Advanced knowledge of Excel
Benefits
- Queima provides a Flash card for meal/food allowance;
- We offer co-participative Health and Dental plans with no monthly fee;
- We provide a Remote Work allowance;
- For employees in Belo Horizonte (BH), we have a fantastic, comfortable office;
- We have a Profit Sharing (PLR) program;
- Future dads at Queima receive extended paternity leave;
- To help with childcare, we offer daycare assistance;
- We offer financial assistance for English or Spanish lessons;
- You get access to our full fitness, health and wellness platform and access to Smart Fit gyms across Brazil;
- At Queima you'll find a relaxed and motivating environment;
- For development, we have performance review cycles and an exclusive learning and development platform — Queima Academy;
- Feel free — we have no dress code at Queima;
- Want to refer someone who fits Queima's culture? We have an employee referral program;
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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