Manage and maintain the CRM system while supporting students in their educational journey at DataSmart Point Academy. Collaborate with partners and contribute to the sales and consulting process.
About the role
- CRM Analyst at Queima developing customer acquisition strategies via multichannel campaigns including WhatsApp and Email. Focused on data analysis and optimization of customer journeys.
Responsibilities
- Deepen the mapping of the customer journey with a focus on acquisition
- Create and automate relationship and new-customer acquisition strategies across different channels (WhatsApp, Email, Push and Web Push);
- Continuously monitor area metrics and KPIs (being data-driven and passionate about data is essential!)
- Optimize flows and processes for CRM channels (Email and WhatsApp)
- Develop multichannel campaigns and initiatives focused on customer acquisition (push, web push, email and WhatsApp), ensuring alignment with brand pillars and coordinating with other Marketing teams
- Conduct A/B tests
- Generate reports to ensure data optimization, identify opportunities for improvement and deliver business insights
Requirements
- Solid hands-on experience in Email and WhatsApp strategies;
- Strong command of CRM concepts, operations and metrics (Email and WhatsApp) with an acquisition focus
- Expertise in audience segmentation and behavioral analysis
- Ability to translate analytical and strategic inputs into implementations and operational performance improvements
- Ability to develop and manage tests, communication flows and multichannel CRM campaigns
- Capable of organizing, coordinating data requests and interpreting data (campaigns and journeys)
- Strong knowledge of copywriting concepts and applications
- Good understanding of deliverability best practices, domains and IP management
- Excellent communication skills
- Good time management and prioritization
- Familiarity with Google Analytics;
- Interest in the B2C market;
- Degree and/or specialization in Marketing, Advertising or Business Administration;
- DIFFERENTIAL
- Experience with ActiveCampaign
- Experience with WhatsApp campaigns
- Advanced knowledge of Excel
Benefits
- Queima provides a Flash card for meal/food allowance;
- We offer co-participative Health and Dental plans with no monthly fee;
- We provide a Remote Work allowance;
- For employees in Belo Horizonte (BH), we have a fantastic, comfortable office;
- We have a Profit Sharing (PLR) program;
- Future dads at Queima receive extended paternity leave;
- To help with childcare, we offer daycare assistance;
- We offer financial assistance for English or Spanish lessons;
- You get access to our full fitness, health and wellness platform and access to Smart Fit gyms across Brazil;
- At Queima you'll find a relaxed and motivating environment;
- For development, we have performance review cycles and an exclusive learning and development platform — Queima Academy;
- Feel free — we have no dress code at Queima;
- Want to refer someone who fits Queima's culture? We have an employee referral program;
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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