Sales Marketing Manager in a B2B context connecting marketing and sales for an innovative tech startup. Working on lead generation campaigns and customer development through creative ideas and teamwork.
Responsibilities
Content & Communication: Preparing content for LinkedIn (posts, short videos, graphics, slides) as part of a jointly defined marketing plan
Creating and optimizing materials in Canva
Designing presentations, social-media graphics and simple landing pages
Contributing to newsletters, blog posts and case studies
Research & Lead Generation: Identifying relevant target customers and industries within the industrial sector
Researching decision-makers in production, supply chain, procurement and lean management
Maintaining, segmenting and expanding our CRM in HubSpot and running mailing campaigns via Lemlist
Marketing Operations: Supporting the setup of small campaigns
Assisting with basic marketing automations (e.g. Lemlist, HubSpot workflows)
Preparing sales collateral and reference materials
Back Office & Organization: Printing and shipping hardware and labels for our customers
Handling incoming and outgoing mail
Supporting general administrative tasks
Requirements
Currently enrolled in a degree program in Business, Marketing, Engineering or a related field
Confident user of Canva and ideally initial experience with HubSpot
Highly motivated to make a real impact in industrial B2B
Very good German language skills and clear, structured communication
Interest in digital processes, IoT and modern procurement systems
Reliable, independent working style and enjoyment of organizational tasks
Bonus: Experience with video editing, social media or automation tools
Benefits
Direct collaboration with the entire team — your learning curve will start immediately
Insights into Industry 4.0, IoT applications, and modern supply chain and procurement processes
Flexible working hours and remote-friendly working
The opportunity to contribute your own ideas and make visible impact — after some time you can focus on a specific area, e.g., Marketing, Outbound Sales or Operations
A dynamic environment in which you can grow and take on responsibility
Job title
Working Student — Marketing, Business Development, Back Office
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