Business Development Coordinator supporting legal marketing efforts for Alston & Bird's Intellectual Property Practice Area. Performing a variety of tasks including pitches, award nominations, and marketing material updates.
About the role
- Sales Marketing Manager in a B2B context connecting marketing and sales for an innovative tech startup. Working on lead generation campaigns and customer development through creative ideas and teamwork.
Responsibilities
- Content & Communication: Preparing content for LinkedIn (posts, short videos, graphics, slides) as part of a jointly defined marketing plan
- Creating and optimizing materials in Canva
- Designing presentations, social-media graphics and simple landing pages
- Contributing to newsletters, blog posts and case studies
- Research & Lead Generation: Identifying relevant target customers and industries within the industrial sector
- Researching decision-makers in production, supply chain, procurement and lean management
- Maintaining, segmenting and expanding our CRM in HubSpot and running mailing campaigns via Lemlist
- Marketing Operations: Supporting the setup of small campaigns
- Assisting with basic marketing automations (e.g. Lemlist, HubSpot workflows)
- Preparing sales collateral and reference materials
- Back Office & Organization: Printing and shipping hardware and labels for our customers
- Handling incoming and outgoing mail
- Supporting general administrative tasks
Requirements
- Currently enrolled in a degree program in Business, Marketing, Engineering or a related field
- Confident user of Canva and ideally initial experience with HubSpot
- Highly motivated to make a real impact in industrial B2B
- Very good German language skills and clear, structured communication
- Interest in digital processes, IoT and modern procurement systems
- Reliable, independent working style and enjoyment of organizational tasks
- Bonus: Experience with video editing, social media or automation tools
Benefits
- Direct collaboration with the entire team — your learning curve will start immediately
- Insights into Industry 4.0, IoT applications, and modern supply chain and procurement processes
- Flexible working hours and remote-friendly working
- The opportunity to contribute your own ideas and make visible impact — after some time you can focus on a specific area, e.g., Marketing, Outbound Sales or Operations
- A dynamic environment in which you can grow and take on responsibility
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