Hybrid Senior Customer Engagement Marketing Manager

Posted last month

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About the role

  • Program leader evolving customer engagement marketing strategy at PointClickCare, a health tech company. Empowering customers through valuable digital experiences and community engagement initiatives.

Responsibilities

  • Develop strategic planning and execute programs to support customer engagement initiatives.
  • Collaborate with Web Developer(s) to be accountable for the software and other technical aspects of the platform(s) used (maintenance, upgrades, implementing new features, etc.)
  • Build relationships, align with and influence stakeholders.
  • Working closely and aligning with other teams such as Brand and Demand to drive engagement strategy to support sales and marketing goals.
  • Provide regular direction, working alongside Enablement, for campaign activation pull through.
  • Drive active community participation among eligible customers and influencers upholding standards for community interaction and mapping customer journey.
  • Innovate and implement ideas to grow all market segment online communities' userbase of customer champions and influencers.
  • Gather, interpret, analyze program data and provide insights/making recommendations/ finding solutions to ensure program outcomes show value and reduce churn.

Requirements

  • 5+ years of relevant B2B marketing experience in SaaS/Healthcare, a strong marketing manager who has proven success in Online Community and Customer Advocacy Program Management with proven customer-centric focus.
  • Strong strategic problem solver with the ability to bring thought leadership and guidance for cross-functional teams
  • Ability to prioritize while maintaining urgency, thoughtfulness, and keeping an eye on the KPIs and success metrics for customers and our business
  • This role requires strategic thinking skills, relationship-building abilities, flexibility, exceptional communication (written and verbal), and a highly collaborative spirit

Benefits

  • Benefits starting from Day 1!
  • Retirement Plan Matching
  • Flexible Paid Time Off
  • Wellness Support Programs and Resources
  • Parental & Caregiver Leaves
  • Fertility & Adoption Support
  • Continuous Development Support Program
  • Employee Assistance Program
  • Allyship and Inclusion Communities
  • Employee Recognition … and more!

Job title

Senior Customer Engagement Marketing Manager

Job type

Experience level

Senior

Salary

CA$111,000 - CA$124,000 per year

Degree requirement

Bachelor's Degree

Location requirements

HybridCanada

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