Hybrid Paid Media Strategist

at POD Marketing Inc.

• Job title: Paid Media Strategist
• Job type: Full Time
• Experience level: Junior
• Salary: CA$50,000 - CA$57,000 per year
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Calgary, Canada

About the role

• Paid Media Strategist managing PPC and social media advertising strategies for clients at POD Marketing. Collaborating with product teams and optimizing campaigns using analytics and tracking tools.

Responsibilities

• drive digital advertising strategies across PPC, Google Display, YouTube, and social media, delivering outstanding results for our clients
• manage budgets and timelines to ensure campaigns run smoothly
• leverage analytics and conversion tracking to optimize performance
• collaborate with other product teams to create holistic, customized marketing solutions
• contribute to refining processes and product development, supporting our innovative approach and keeping us ahead of industry trends
• strategically plan, create, and oversee all facets of digital advertising campaigns, including PPC, Google Display, YouTube, and social media
• manage a diverse portfolio of clients, delivering a tailored experience to meet their unique needs and ensure satisfaction and strong, long-term relationships
• monitor and manage campaign finances diligently, ensuring adherence to budgets, forecasting monthly expenditures, and reconciling any financial discrepancies
• uphold strict adherence to campaign deadlines, ensuring precise and accurate execution of all tasks
• conduct detailed tracking, analysis, and reporting of website analytics using GA4 and other tools, as well as performance metrics for all paid advertising initiatives
• implement conversion tracking by setting up and placing the appropriate codes on clients’ websites
• work closely with cross-functional teams—including Marketing Science, Sales, Web Development, Social Media, Content, and SEO—to manage client accounts and implement tailored marketing strategies
• support process innovation to ensure campaigns run efficiently and effectively
• continuously stay informed on industry trends and best practices to maintain innovative and competitive marketing strategies.

Requirements

• Legally able to work in Canada and located in Calgary, AB
• Bachelor’s degree in Business Administration, Marketing, or a related field
• 1+ years of experience in SEM (Search Engine Marketing), managing PPC campaigns on Google, demonstrating a strong grasp of paid search strategies
• 2+ years in customer service, hospitality, or client relationship management
• Experience with analytics and tracking tools such as GA4 and Google Tag Manager is an asset
• Strong knowledge of Meta advertising
• Analytical and data-driven mindset, with a good understanding of A/B testing and experience optimizing marketing strategies
• Ability to manage multiple projects concurrently, demonstrating strong project management and prioritization skills
• Strong organizational skills to maintain systematic campaign management
• Keen attention to detail, ensuring precision and accuracy in all aspects of work.

Benefits

• three weeks of paid vacation
• twelve flex days
• a Passion Day to spend however you choose
• a company-wide MeMonday to prioritize mental health
• thirty-day remote work policy for when you need a change of scenery
• twenty-six hours of paid volunteer time each year
• comprehensive benefits package that includes health, dental, vision, and spending accounts
• access to mentorship, leadership programs like LEAD, and ongoing learning opportunities