About the role
- Paid Media Strategist managing PPC and social media advertising strategies for clients at POD Marketing. Collaborating with product teams and optimizing campaigns using analytics and tracking tools.
Responsibilities
- drive digital advertising strategies across PPC, Google Display, YouTube, and social media, delivering outstanding results for our clients
- manage budgets and timelines to ensure campaigns run smoothly
- leverage analytics and conversion tracking to optimize performance
- collaborate with other product teams to create holistic, customized marketing solutions
- contribute to refining processes and product development, supporting our innovative approach and keeping us ahead of industry trends
- strategically plan, create, and oversee all facets of digital advertising campaigns, including PPC, Google Display, YouTube, and social media
- manage a diverse portfolio of clients, delivering a tailored experience to meet their unique needs and ensure satisfaction and strong, long-term relationships
- monitor and manage campaign finances diligently, ensuring adherence to budgets, forecasting monthly expenditures, and reconciling any financial discrepancies
- uphold strict adherence to campaign deadlines, ensuring precise and accurate execution of all tasks
- conduct detailed tracking, analysis, and reporting of website analytics using GA4 and other tools, as well as performance metrics for all paid advertising initiatives
- implement conversion tracking by setting up and placing the appropriate codes on clients’ websites
- work closely with cross-functional teams—including Marketing Science, Sales, Web Development, Social Media, Content, and SEO—to manage client accounts and implement tailored marketing strategies
- support process innovation to ensure campaigns run efficiently and effectively
- continuously stay informed on industry trends and best practices to maintain innovative and competitive marketing strategies.
Requirements
- Legally able to work in Canada and located in Calgary, AB
- Bachelor’s degree in Business Administration, Marketing, or a related field
- 1+ years of experience in SEM (Search Engine Marketing), managing PPC campaigns on Google, demonstrating a strong grasp of paid search strategies
- 2+ years in customer service, hospitality, or client relationship management
- Experience with analytics and tracking tools such as GA4 and Google Tag Manager is an asset
- Strong knowledge of Meta advertising
- Analytical and data-driven mindset, with a good understanding of A/B testing and experience optimizing marketing strategies
- Ability to manage multiple projects concurrently, demonstrating strong project management and prioritization skills
- Strong organizational skills to maintain systematic campaign management
- Keen attention to detail, ensuring precision and accuracy in all aspects of work.
Benefits
- three weeks of paid vacation
- twelve flex days
- a Passion Day to spend however you choose
- a company-wide MeMonday to prioritize mental health
- thirty-day remote work policy for when you need a change of scenery
- twenty-six hours of paid volunteer time each year
- comprehensive benefits package that includes health, dental, vision, and spending accounts
- access to mentorship, leadership programs like LEAD, and ongoing learning opportunities
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