Performance Marketing Manager focused on scaling customer growth for SME banking products at Allica Bank. Leading performance marketing strategies and optimizing campaigns for sustainable growth.
About the role
- Senior Manager for Programmatic Media & Performance Marketing in a creative agency focusing on comprehensive brand strategy. Managing campaigns and developing innovative digital marketing solutions with a top client.
Responsibilities
- Planning, executing and optimizing programmatic campaigns.
- Responsible for the Google Marketing Platform (in particular DV360/DSP).
- Analyzing and improving existing performance marketing processes.
- Identifying and developing new digital channels and formats.
- Acting as a strategic sparring partner for the client's Marketing Director.
- Producing insightful reports and actionable recommendations.
Requirements
- Several years of solid professional experience in paid online marketing.
- Core expertise in programmatic media planning and buying.
- Extensive experience with Google DSP (DV360) and Adobe Analytics or Google Marketing Platform (GMP).
- Critical thinker with a proactive approach to problem-solving.
- Strong communicator with structured working methods.
- AI proficiency is a plus.
Benefits
- Hybrid working model: Combine the benefits of on-site collaboration (approximately 2 days per week in Neckarsulm) with the flexibility of remote work.
- Trust-based time off for genuine rest.
- Urban Sports Club membership to support your physical well-being.
- Access to nilo.health as an external service for mental health support and professional coaching.
- Individual professional development opportunities and a company pension plan.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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