Senior Manager for Programmatic Media & Performance Marketing in a creative agency focusing on comprehensive brand strategy. Managing campaigns and developing innovative digital marketing solutions with a top client.
About the role
- Paid Media Specialist responsible for driving paid media strategies and guest acquisition at ARC'TERYX. Collaborating with regional and global teams to execute marketing campaigns in EMEA.
Responsibilities
- Responsible for driving awareness and guest acquisition through paid activations across the region.
- Responsible for the execution of paid media strategies and the development of tactical plans of EMEA Brand Marketing activations.
- Work on a variety of different projects, from the execution of Top-of-Funnel paid media strategies for Brand & Product Campaigns to the tactical planning of Brand Experiences and new store opening promotions across EMEA.
- Collaborate with the Brand Communications and other regional and global teams as well as external agencies to deliver on regional paid media strategy.
Requirements
- You have a bachelor's degree in the field of advertising, digital marketing or a related discipline with 3+ years experience in Paid Media Strategy and Top-of-Funnel Advertising (in house or agency).
- You have a track record in working consumer-centric industry, preferably with lifestyle and cultural brands.
- You have experience managing regional or multi market paid media strategies, balancing global frameworks with the unique needs of local communities.
- You have a strong analytical thinking and are performance driven
- Ability to negotiate while working within a multi-national and multi-cultural environment.
- An enthusiastic approach to evolving and improving existing brand awareness strategies.
- You are proactive in identifying the root cause of issues and developing solutions
- You remain highly flexible and adaptable when faced with ambiguity
- You effectively balance autonomy and collaboration
- You inspire breakthrough thinking and continuous improvement
- You seek the best (sometimes not the easiest) solutions, with an unwavering commitment to leaving it better
- Your passion for your work is paralleled by your passion for getting outside and living it
Benefits
- Equal Opportunity
- Professional development
Job title
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Not specified
Degree requirement
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