Media Associate managing Paid Social channel for Kate Spade New York. Leading strategy execution to drive sales and increase customer growth.
About the role
- Senior Performance Marketing Lead executing and managing campaigns across multiple platforms for a global communications agency. Focused on developing strategies for First-Time Deposits and delivering insights to stakeholders.
Responsibilities
- Develop and lead strategy and planning focused on FTD (First-Time Deposits).
- Execute hands-on campaign management across Google, Meta, and TikTok platforms.
- Own measurement, attribution, and incrementality analysis (core responsibility of the role).
- Deliver reporting and insights tailored for C-level stakeholders.
- Design full-funnel media plans (awareness → registration → FTD) with clear hypotheses and structured testing roadmaps.
- Align measurement for FTD by defining events, conversions, and a clear “source of truth” (GA4 + reconciliation with client data when applicable).
- Ensure compliance with regulatory guidelines, audience targeting standards, platform policies, claims, and brand safety requirements.
- Operate under strict SLAs, ensuring rapid response times, urgent adjustments, and risk control.
Requirements
- 6–8+ years of experience in Performance/Paid Media with ownership of high-spend accounts.
- Proven expertise in Google Ads, Meta Ads, and TikTok Ads (planning, execution, and optimization).
- Experience optimizing toward high-value conversions (ideally deposits/sales/revenue, not just leads).
- Strong analytical skills: critical reading of attribution models, cohorts, saturation, incrementality, and trade-offs.
- Experience with GA4 (events, conversions, basic explorations) and UTM governance.
- Executive communication skills: clear reporting, data storytelling, and actionable recommendations.
- Fluent English (C1 level) for communication and presentations.
- Extreme attention to detail (QA, tracking, budgets, pacing, compliance).
- Proactive mindset: does not wait for instructions; proposes, executes, and documents.
- Strategic thinking with a hands-on mentality.
- Effective collaboration with creative teams and leadership.
Benefits
- At another Group we respect and celebrate diversity. As part of our commitment to promoting a diverse and inclusive workplace and environment, all of our staff have the opportunity to develop and reach their potential, regardless of religion, race, sexual orientation, gender expression and identity, nationality, or any other difference or condition.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
Paid Media Specialist responsible for driving paid media strategies and guest acquisition at ARC'TERYX. Collaborating with regional and global teams to execute marketing campaigns in EMEA.
Growth Marketing Associate supporting paid media and content marketing initiatives for Fred Astaire Dance Studios. Collaborating with teams to advance corporate and studio priorities in a hybrid work environment.
CRM Campaign Manager at home24 driving engagement and revenue through impactful CRM campaigns. Managing newsletters, customer journeys, and data analysis to optimize performance in e - commerce.
Senior Paid Search Manager driving Search efforts in the NAM region for Workday. Responsible for budget allocation, campaign optimization, and strategic partnerships to achieve targets.
Demand Generation Manager overseeing end - to - end strategy and execution of marketing programs at LILT. Collaborating with Sales and Marketing Operations to drive pipeline and revenue.
Head of Performance Marketing responsible for scaling E - Commerce efforts in the beauty sector. Leading a team to optimize performance across various channels including Meta, TikTok, and Google.
Dutch Google Ads Specialist focusing on client onboarding and performance optimization for Google Ads in a hybrid role. Seeking Dutch - speaking professionals with sales or marketing experience.
Campaign Manager at Kpler leading integrated growth marketing campaigns for trading business units. Collaborating with Product Marketing and Sales to drive ongoing demand and launch new products.