Hybrid Director, Primary Customer Research

at Equinix

• Job title: Director, Primary Customer Research
• Job type: Full Time
• Experience level: Lead
• Salary: $240,000 - $360,000 per year
• Degree requirement: Bachelor's Degree
• Tech skills: Go
• Location requirements: Hybrid, Redwood City, United States

About the role

• Director of Primary Customer Research leading insights initiatives for product and marketing strategies at Equinix. Engaging with cross-functional teams to deliver actionable recommendations.

Responsibilities

• Lead the design and execution of primary research programs, including quantitative surveys, qualitative interviews, ethnographies, and concept testing
• Translate complex customer insights into clear, actionable recommendations that guide strategic decisions across product, marketing, and CX teams
• Oversee the research roadmap and manage partnerships with external research vendors and agencies
• Champion customer-centricity across the organization by embedding research insights into planning and go-to-market processes
• Manage and mentor a team of researchers, ensuring best practices in methodology, analysis, and stakeholder communication
• Work cross-functionally with analytics, data science, and UX research to integrate multiple data sources for a holistic view of the customer
• Present executive-level insights that inform C-suite priorities, market positioning, and innovation strategy
• Partner with Go-To-Market and engineering teams as a peer

Requirements

• Bachelor’s degree in Marketing, Business, Behavioral Science, or related field; advanced degree preferred
• 10+ years of experience in customer insights, market research, or related fields, with at least 5 years in a leadership capacity
• Proven success in designing and implementing large-scale primary research studies
• Expertise in both qualitative and quantitative methods and in synthesizing research into business impact
• Strong data storytelling and communication skills, including executive presentation experience
• Experience with tools such as Qualtrics, Medallia, SPSS, or similar research platforms

Benefits

• Insurance: You may enroll in health, life, disability and voluntary plans that are designed for you and your eligible family members.
• Retirement: You and Equinix may contribute to a retirement plan to help you plan for your financial future.
• Paid Time Off (PTO) and Paid Holidays: You will receive an accrued amount of PTO each pay period along with various paid holidays for you to rest and recharge.