Product Marketing Manager for Collaboration Solutions, translating technical concepts and product capabilities into marketing messages. Working with cross-functional teams to drive customer understanding and engagement.
Responsibilities
Conduct and/or guide thorough primary and secondary market research to understand customer needs, market trends, and competitive landscape.
Gather and analyze customer feedback to inform product development and marketing strategies.
Develop clear and compelling product positioning, messaging, and value propositions.
Develop sales tools and training materials to support the sales team in effectively selling the product.
Build strong partnerships across cross-functional teams and display excellent influencing, collaboration, and problem-solving abilities.
Manage budget with accuracy and in alignment with applicable company policies.
Requirements
BA in Marketing, Software Engineering or related field, MBA or similar preferred.
7 - 10 years of proven experience in product marketing, ideally with experience in B2B, SaaS, communications or other technology product marketing role.
Demonstrated success in developing and leading portfolio positioning, product messaging, and product launches via integrated marketing and communications campaigns.
Strong analytical skills and the ability to turn data-driven insights into impactful strategies and messaging, with eye for creativity.
Excellent written and verbal communication, including crafting compelling presentations and marketing collateral.
Exceptional cross-functional collaboration and ability to influence stakeholders across various teams and levels.
Flexibility and the ability to pivot when changes occur rapidly.
Ability to interface effectively with executive management.
Natural curiosity with a passion for understanding market trends and customer needs.
Exhibit a strong work ethic as a self-starter who takes initiative and can manage complex projects with attention to detail, delivering measurable results within tight deadlines.
Benefits
Health insurance
Dental insurance
Vision insurance
Long term/short term disability insurance
Employee assistance program
Flexible spending account
Life insurance
Generous time off policies, including;
4-12 weeks fully paid parental leave based on tenure
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