VP of North America Sales driving the go - to - market strategy for a digital identity verification platform. Leading a high - performing sales team across the United States and Canada.
About the role
- Lead SMB sales around key US university campuses for Campus Media. Selling experiential and media space to advertisers while building strong local connections.
Responsibilities
- Lead SMB sales around key university campuses, turning campus space and student events into repeatable revenue.
- Own a cluster of campuses, build and close pipeline with local/regional advertisers, and help shape our US go-to-market.
- Sell campus media and experiential space (tabling, activations, event sponsorships) to SMB and mid-market advertisers.
- Build and manage a high-velocity pipeline of local and regional brands that want to reach students on campus.
- Prospect, pitch, and close multi-campus and multi-event packages, not just one-off bookings.
- Work directly with university partners to understand historic bookers, key events, and on-campus opportunities.
- Operate with incomplete information on pricing and products, making smart assumptions and keeping deals moving.
- Report weekly on activity, pipeline created, and revenue progress; hit clear quotas and short-term targets.
- Provide feedback into playbooks, pricing assumptions, and productization as we refine the US model.
- Collaborate with UK SMB sellers to adopt best practices and uplevel the US team.
Requirements
- Prior experience selling campus media and/or on-campus experiential space (student unions, events, sponsorships, tabling, etc.)
- Deep familiarity with at least one medium/large US campus (how space is sold, who buys, typical rate cards, event cycles)
- Proven track record of building and closing SMB pipelines around universities or similar local markets
- Comfortable selling with imperfect or evolving products and pricing; you know how to 'sell the outcome' and adjust later
- Highly accountable self-starter who doesn’t need hand-holding and can create motion where there isn’t one
- Strong territory planning and prioritization skills; can decide where to focus for maximum near-term revenue
- Clear, concise communicator who can align internal stakeholders (sales, ops, university partners) while moving fast
- Startup mindset: scrappy, resilient, willing to test and iterate quickly.
Benefits
- Employment through EOR partner
- Remote-first role in the US
- Opportunity to work in a dynamic, fast-growing startup.
- Play a key role in the US expansion strategy for a mission-driven company.
- Access to career growth opportunities as the company scales.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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