Marketing Operations Specialist at ABB, creating marketing content and supporting sales for maritime solutions. Collaborating with teams globally to drive engagement and leads.
About the role
- Marketing Automation Specialist driving marketing automation strategies and executing campaigns for global Fortune 500 clients. Collaborating across multiple platforms and teams to enhance marketing operations and insights.
Responsibilities
- Train and become certified quickly in marketing automation platforms (Marketo, HubSpot, Pardot, Salesforce Marketing Cloud, Adobe Campaign)
- Support executional marketing activities alongside enterprise and emerging client teams through marketing automation platforms
- Assist in asset development for multi-channel (email, social media, web) marketing programs
- Build landing pages and support website development through WordPress
- Technical management of platforms, including integrations
- Collect, organize, and report on data trends found through multiple data sources and platforms.
Requirements
- 1-3 years of experience in email development, campaign strategy, and/or marketing analytics
- Foundational marketing automation platform experience in HubSpot, Marketo, Salesforce Marketing Cloud/Pardot, Adobe Campaign
- A self-motivated problem solver able to seek out solutions quickly and effectively and ask great questions
- A great communicator with thorough attention to detail in communications, deliverables
- Strong writing skills with an eye for content, voice, and business objectives
- Extremely organized and able to balance multiple projects/deliverables
- Bachelor’s degree in Business, Marketing, Advertising, or related discipline
- **Preferred qualifications:**
- Experience in lead generation and lead nurturing
- Digital/web design through Adobe Creative Cloud (Photoshop, Illustrator, XD) and/or WordPress experience
- Knowledge of HTML, CSS and SQL.
Benefits
- Health and Life Insurance for employees and family, access to Vision benefits, Telemedicine services, Psychology support and others.
- On the job training and career growth opportunities.
- Access to LinkedIn courses.
- Fully remote job.
- Talented team environment, collaborative offices, fun company culture with a great balance of work and play.
- Vacations are granted by day or weeks according to employee approved request.
- Salary with yearly review and competitive benefits.
- Competitive compensation based on experience and skill set.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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