Senior Campaign Manager at Clarion managing ICE marketing campaign strategy across multiple events. Focusing on acquisition and retention for the gaming community event.
About the role
- PPC Team Lead guiding strategic direction for a skilled PPC Team at a digital publishing house. Focused on high impact global campaigns and optimizing strategies for enhanced performance.
Responsibilities
- Lead and guide the strategic direction of the PPC Team, overseeing multiple projects
- Set and communicate project direction, procedures, reporting and QA guidelines, while considering project goals, timeframe, resources, complexity level, and risks
- Ensuring top-notch standards for PPC management processes and deliverables
- Take ownership of the team's OKRs
- Analyze campaign data to measure effectiveness, ROI, identify trends, insights, and optimize strategies for enhanced acquisition performance
- Manage the acquisition budget effectively, monitoring expenses, optimizing spending, and making data-driven decisions to allocate resources efficiently
- Continuously track the effectiveness of the team and propose workflow improvements
- Provide guidance and mentorship to team members, assisting them in navigating day-to-day challenges and nurturing their skills
Requirements
- At least 2 years of experience in managing a team of 2+ members
- 4+ years of experience in delivering and developing complex PPC strategies
- Proven track record of delivering high-complexity global paid search strategies
- Proficiency in managing multiple projects and stakeholders simultaneously
- Exceptional communication and interpersonal skills, adept at presenting complex ideas and collaborating with cross-functional teams
- An ability to perform well under pressure and keep the team on track
- Strong analytical and problem-solving skills, with extensive experience using Google Ads, Microsoft Ads, Google Analytics 4, Looker Studio and similar tools
- Hands-on approach and a willingness to get involved in tasks execution
- Commitment to staying up-to-date with marketing and industry trends
- Autonomy in managing multiple tasks and responsibilities
Benefits
- **Health & Well-being **– Private health insurance with mental health coverage (including psychotherapy sessions), in-house physiotherapy, and access to premium wellness apps and fitness resources
- **Time to Recharge **– Paid sick days and extra vacation days that grow the longer you’re with us
- **Continuous Growth** – Deep focus on individual progress, backed by the 70/20/10 development model and a variety of L&D initiatives that help boost performance all year round. You’ll have a learning budget for courses, conferences, books, and subscriptions — plus regular knowledge-sharing sessions
- **Recognition & Support **– Work anniversaries, celebrations for personal milestones such as birthdays, weddings, welcoming new family members, and more
- **Community & Connection **– Quarterly events to share knowledge, strengthen alignment, and foster collaboration across teams — plus company workations, wellness challenges, marathons, and other initiatives that bring people together in meaningful ways
- **Workspace & Comfort **– Pet-friendly, centrally located offices designed for collaboration and focus, with snacks and spaces to connect or recharge
- **Flexibility **– A hybrid work model built on trust and autonomy, with in-person moments that matter
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