Key Account Manager driving sales growth for Royal Canin through strategic planning and relationships. Leading marketing initiatives with Key Accounts and internal stakeholders to optimize business operations.
Responsibilities
Developing the Sales and Marketing plans for Key accounts
Responsible for delivering Primary & Secondary targets set for the year as per the phasing
Lead negotiations regarding pricing, promotional funding, trade terms, and contract renewals
Driving JBP (Join Business Plan) drawn up with the platform
Driving Forecast Accuracy at SKU level for all the service regions
Building Product Assortment at customer/store level
Develop & execute Marketing Activation Calendar
Deliver the planned outcome and ACOS/ ROI attributed sales
Driving Perfect Digital Store (online) & Perfect Store (offline)
Control and efficiently deploy budget for brand building
Work closely with all internal stakeholders
Maintain Financial Hygiene with all customers
Share consumer trends & competition strategy
Requirements
MBA or Equivalent Degree
Key Accounts, Modern Trade, Ecom with minimum 5yrs of experience
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