Senior Campaign Manager at Clarion managing ICE marketing campaign strategy across multiple events. Focusing on acquisition and retention for the gaming community event.
About the role
- Senior Paid Social Marketing Manager driving customer acquisition for mammaly's premium dog supplements. Leading campaign strategy and creative development with a focus on performance metrics.
Responsibilities
- Develop, test, and optimize high-performing creatives (especially video & UGC)
- Independently scale and manage our paid social campaigns on Meta with a focus on new customer acquisition
- Continuously optimize the entire funnel, from ad click through landing page to checkout
- Work closely with the Creative & Content team, direct response copywriters, and CRO specialists
- Conduct competitive market and creative analyses, benchmarking, and trend research
Requirements
- At least 3 years of hands-on experience in paid social advertising (Meta)
- Expertise in direct response marketing for D2C subscriptions or e-commerce
- Very strong analytical skills and confident handling of performance data (e.g., CAC, ROAS, LTV)
- Experience in conceptualizing and producing performance creatives (video & UGC)
- Ability to work efficiently with the creative team and designers
- Proactive, solution-oriented, and independent working style
- Team-oriented with clear, transparent communication
- Fluent in German and English
Benefits
- 100% flexible working hours
- Home office equipment
- Choice of Mac or Windows setup
- Comfortable office with free snacks and drinks
- 75% employee discount on orders up to €100 per month
- Company pension scheme (bAV), company health insurance (bKV), and much more
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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