Hybrid CRO Specialist

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About the role

  • Data-driven CRO Specialist responsible for end-to-end Visitor to Customer Conversion Rate strategy at Lodgify; addressing friction points and validating ideas.

Responsibilities

  • Own and manage the end-to-end Conversion Rate Optimisation (CRO) strategy and testing roadmap
  • Bring your "growth mindset" to the table, identifying new opportunities for personalisation and funnel optimisation
  • Collaborate closely with Product Managers & Marketing teams to implement winning test variations and permanent site improvements
  • Lead the Discovery phase, using data and qualitative research to turn raw ideas into clear, evidence-backed initiatives. Create detailed testing hypotheses and wireframes to guide the design and development teams
  • Manage two distinct roadmaps: Ensure the "Execution Roadmap" is always moving and the "Discovery/Validation Roadmap" is constantly replenished with new hypotheses
  • Launch and monitor A/B, multivariate, and split tests to validate hypotheses and improve key metrics
  • Analyse user behaviour using quantitative data (GA4, etc.) and qualitative tools (heat-maps, session recordings, surveys) to identify friction points
  • Use data and evidence not just to analyse, but to convince execution teams and stakeholders to prioritise the right initiatives.

Requirements

  • 4+ years of proven experience as a CRO Specialist or similar role with a strong track record of increasing conversion rates
  • Experience in A/B testing tools (e.g., Growthbook, Amplitude, VWO, Optimizely, Convert, or similar platforms)
  • Knowledge of Google Analytics (GA4) and data visualisation
  • Experience with user behaviour analysis tools like Hotjar, Crazy Egg, or Microsoft Clarity
  • Deep understanding of UX/UI best practices and mobile responsiveness
  • Demonstrated ability to build a testing roadmap from scratch based on data analysis and business goals
  • Strong familiarity with statistical significance and data reliability
  • Experience managing and prioritising complex roadmaps (both discovery and delivery tracks)
  • Ability to build business cases and present evidence to executive stakeholders to win buy-in.

Benefits

  • The freedom to work from home any day that works for you.
  • Enjoy 25 working days of paid vacation and Jornada Intensiva in August.
  • Top-notch Cigna health insurance (includes travel insurance, dental plan, psychologist and we cover pre-existing conditions too).
  • Save on meals! Enjoy a monthly allowance of 150€ and, in addition, a Flexible Remuneration plan with up to 70€. Plus, enjoy a 50% discount on Ametller’s prepared dishes to level up your mealtime!
  • Flexible Remuneration options for your transportation needs.
  • Elevate your workspace. We provide a home-office setup allowance to ensure you have everything you need for a productive and comfortable work environment.
  • Free Spanish classes.
  • Boost your earning potential with our referral program that offers paid compensation.
  • Fuel your day with a daily office breakfast buffet and join our monthly events like football tournaments, wine tastings, hikes, kayaking and more!

Job title

CRO Specialist

Job type

Experience level

Mid levelSenior

Salary

Not specified

Degree requirement

No Education Requirement

Location requirements

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