Director of Experiential Marketing Operations overseeing global event operations and team performance at Verisk. Responsible for strategic leadership, collaboration, and operational excellence.
About the role
- Director, Marketing Operations at LiveRamp leads strategy for demand generation and collaborates with sales and marketing teams. Responsible for budget management, process optimization, and team development.
Responsibilities
- You will report directly to the VP of Growth Marketing and play a critical leadership role.
- Work closely with our Marketing and Sales leaders to develop key market, strategic and operational insights that will shape the direction of the demand generation team and accelerate our growth.
- Work hand-in-hand with our inside sales team to review lead scoring, SLAs, and target conversion rates from inquiry through closed-won business.
- Fine-tune processes and rules of engagement for how all parts of the business work with marketing operations and ensure those processes are followed and SLAs on requests are met.
- Manage the Growth Marketing budget and vendor relationships.
- Work closely with sales operations, sales excellence, and demand gen to collaborate, develop strategy and execute on our GTM model.
- Have a small team and understanding of where the biggest gaps are so you can strategically build out the team as needed.
Requirements
- 8+ years of marketing operations experience.
- Experience working on a best-in-class and/or award-winning marketing operations team.
- Collaborative and ability to lead a cross-functional team to drive alignment between marketing, product marketing, inside sales and sales.
- Experience building and maintaining strong relationships between marketing, sales, sales ops and IT.
- Deep understanding of current marketing operations and analytics trends as well as how to leverage cutting-edge tools to drive revenue.
- Ability to formulate a clear and detailed picture of our market opportunity and our target customers to directly impact our GTM strategy.
- Experience analyzing marketing and inside sales business performance and be able to use data to influence and drive continuous improvements to the business that accelerates our growth.
- Experience building marketing waterfalls, defining SLAs and exit criteria.
- Strong data storytelling ability.
- Proven track record of project management, process improvement and driving positive results.
- Extensive knowledge on the tech stack including Salesforce, Marketo, Demandbase, Drift, and others.
Benefits
- Work with talented, collaborative, and friendly people who love what they do.
- We host in-person and virtual events such as game nights, happy hours, camping trips, and sports leagues.
- Flexible paid time off, paid holidays, options for working from home, and paid parental leave.
- LiveRamp offers a comprehensive benefits package designed to help you be your best self in your personal and professional lives. Our benefits package offers medical, dental, vision, life and disability, an employee assistance program, voluntary benefits as well as perks programs for your healthy lifestyle, career growth and more.
- Our 401K matching plan—1:1 match up to 6% of salary—helps you plan ahead.
- Employee Stock Purchase Plan - 15% discount off purchase price of LiveRamp stock (U.S. LiveRampers).
- A comprehensive office equipment and ergonomics program—we provide you with equipment and tools to be your most productive self, no matter where you're located.
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