Hybrid Performance Marketer / UA Specialist

Posted yesterday

Apply now

About the role

  • Performance Marketer responsible for profitable user acquisition and managing campaigns across multiple channels for innovative blockchain technology company.

Responsibilities

  • Plan, launch, and optimize paid campaigns across Meta, Google, TikTok, Twitter/X, Apple Search Ads, and emerging channels
  • Own CAC targets and ROAS goals — you're accountable for efficient spend
  • Build and manage audience targeting strategies including lookalikes, retargeting, and interest-based segments
  • Collaborate daily with the video creator and creative team on ad concepts, testing new hooks, formats, and angles
  • Design and execute structured creative testing frameworks (hook tests, CTA tests, format tests)
  • Manage attribution and measurement, working with product/engineering on tracking infrastructure
  • Analyze campaign performance, cohort quality, and downstream metrics (not just installs — retention, revenue)
  • Scale what works, kill what doesn't, and maintain a testing velocity that keeps us ahead

Requirements

  • Experience running performance marketing / UA campaigns for consumer apps
  • Proven track record of managing $500K+ monthly budgets profitably
  • Deep platform expertise in at least 2 of: Meta Ads, Google Ads, TikTok Ads, Apple Search Ads
  • Strong quantitative skills — you live in dashboards, understand attribution models, and can do LTV/CAC math in your sleep
  • Experience working with creative teams in a high-velocity testing environment
  • Familiarity with MMPs (Adjust, AppsFlyer, Branch) and analytics tools

Benefits

  • Health insurance
  • Flexible work arrangements

Job title

Performance Marketer / UA Specialist

Job type

Experience level

Mid levelSenior

Salary

Not specified

Degree requirement

No Education Requirement

Location requirements

Report this job

See something inaccurate? Let us know and we'll update the listing.

Report job