Performance Marketer responsible for profitable user acquisition and managing campaigns across multiple channels for innovative blockchain technology company.
Responsibilities
Plan, launch, and optimize paid campaigns across Meta, Google, TikTok, Twitter/X, Apple Search Ads, and emerging channels
Own CAC targets and ROAS goals — you're accountable for efficient spend
Build and manage audience targeting strategies including lookalikes, retargeting, and interest-based segments
Collaborate daily with the video creator and creative team on ad concepts, testing new hooks, formats, and angles
Design and execute structured creative testing frameworks (hook tests, CTA tests, format tests)
Manage attribution and measurement, working with product/engineering on tracking infrastructure
Analyze campaign performance, cohort quality, and downstream metrics (not just installs — retention, revenue)
Scale what works, kill what doesn't, and maintain a testing velocity that keeps us ahead
Requirements
Experience running performance marketing / UA campaigns for consumer apps
Proven track record of managing $500K+ monthly budgets profitably
Deep platform expertise in at least 2 of: Meta Ads, Google Ads, TikTok Ads, Apple Search Ads
Strong quantitative skills — you live in dashboards, understand attribution models, and can do LTV/CAC math in your sleep
Experience working with creative teams in a high-velocity testing environment
Familiarity with MMPs (Adjust, AppsFlyer, Branch) and analytics tools
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