Hybrid Market Research & Insights Manager

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About the role

  • Lead the setup and coordination of market research projects, defining objectives, methodology, and ensuring alignment with business priorities.
  • Lead the setup and execution of ad hoc market research projects (shopper and consumer studies).
  • Oversee ongoing management of syndicated research databases (Nielsen, Circana) to ensure data integrity and actionable insights.
  • Establish and continuously improve Consumer & Shopper Insight processes and ways of working (WoW) to ensure insight-driven decision-making across teams.
  • Act as the primary point of contact with HQ CMI, ensuring alignment on methodologies, research priorities, and data-sharing processes.
  • Develop and maintain comprehensive sell-out dashboards for internal stakeholders, ensuring monthly updates, data accuracy, and visibility of key performance metrics across channels.
  • Analyse sell-out performance drivers to identify trends, opportunities, and risks impacting brand and category growth across Retail and eRetail channels.
  • Define peer set and monitor competitor performance to inform strategic decision-making.
  • Continuously track consumer and category trends to shape long-term Category Vision and growth strategy.
  • Lead insights discussions during business reviews, translating analysis into actionable recommendations that inform portfolio strategy and commercial decision-making.
  • Craft compelling selling stories that articulate yearly priorities, key category trends, and 5Ps direction.
  • Partner with cross-functional teams to translate insights into effective commercial strategies and execution plans.

Requirements

  • Bachelor’s degree from an accredited institution, ideally in Marketing, Business, Data Analytics / Statistics, or a related field preferred
  • 5-7 years of work experience in Strategy & Insights, Category Management or related fields
  • Ability understand and manipulate syndicated data such as Nielsen, Numerator, IRI, amazon marketshare
  • Strong understanding of sell-out analytics, category dynamics, and commercialization of insights into actionable plans
  • Ability to setup consumer & shopper research, interacting with agencies and managing main research tools
  • Strong proficiency in PPT, Excel
  • Strong project management skills
  • Strong communication skills
  • Ability to work within an international matrixed environment
  • Previous experiences in Trade Marketing or Commercial Strategy are considered a strong plus
  • Previous experiences within coffee industry are a plus
  • Ability to travel as needed up to 33% of time

Benefits

  • Competitive Medical, Vision, Dental Benefits
  • 401K Package
  • Employee Assistance Program
  • Hybrid Work Schedule (3 days in office, 2 days wfh)
  • Ability to be barista certified
  • Tuition Reimbursement
  • Performance Development Plans
  • Employee Discounts
  • Flexible business casual dress code - jean friendly!
  • Free coffee, anytime!

Job title

Market Research & Insights Manager

Job type

Experience level

Mid levelSenior

Salary

Not specified

Degree requirement

Bachelor's Degree

Location requirements

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