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About the role
- Market Research & Insights Manager leveraging market research and competitive intelligence at Lavazza. Collaborating with cross-functional teams to drive category strategy and portfolio growth initiatives.
Responsibilities
- Lead the setup and coordination of market research projects, defining objectives, methodology, and ensuring alignment with business priorities.
- Lead the setup and execution of ad hoc market research projects (shopper and consumer studies).
- Oversee ongoing management of syndicated research databases (Nielsen, Circana) to ensure data integrity and actionable insights.
- Establish and continuously improve Consumer & Shopper Insight processes and ways of working (WoW) to ensure insight-driven decision-making across teams.
- Act as the primary point of contact with HQ CMI, ensuring alignment on methodologies, research priorities, and data-sharing processes.
- Develop and maintain comprehensive sell-out dashboards for internal stakeholders, ensuring monthly updates, data accuracy, and visibility of key performance metrics across channels.
- Analyse sell-out performance drivers to identify trends, opportunities, and risks impacting brand and category growth across Retail and eRetail channels.
- Define peer set and monitor competitor performance to inform strategic decision-making.
- Continuously track consumer and category trends to shape long-term Category Vision and growth strategy.
- Lead insights discussions during business reviews, translating analysis into actionable recommendations that inform portfolio strategy and commercial decision-making.
- Craft compelling selling stories that articulate yearly priorities, key category trends, and 5Ps direction.
- Partner with cross-functional teams to translate insights into effective commercial strategies and execution plans.
Requirements
- Bachelor’s degree from an accredited institution, ideally in Marketing, Business, Data Analytics / Statistics, or a related field preferred
- 5-7 years of work experience in Strategy & Insights, Category Management or related fields
- Ability understand and manipulate syndicated data such as Nielsen, Numerator, IRI, amazon marketshare
- Strong understanding of sell-out analytics, category dynamics, and commercialization of insights into actionable plans
- Ability to setup consumer & shopper research, interacting with agencies and managing main research tools
- Strong proficiency in PPT, Excel
- Strong project management skills
- Strong communication skills
- Ability to work within an international matrixed environment
- Previous experiences in Trade Marketing or Commercial Strategy are considered a strong plus
- Previous experiences within coffee industry are a plus
- Ability to travel as needed up to 33% of time
Benefits
- Competitive Medical, Vision, Dental Benefits
- 401K Package
- Employee Assistance Program
- Hybrid Work Schedule (3 days in office, 2 days wfh)
- Ability to be barista certified
- Tuition Reimbursement
- Performance Development Plans
- Employee Discounts
- Flexible business casual dress code - jean friendly!
- Free coffee, anytime!
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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