Hybrid Market Intelligence and Analytics Manager

Posted 1 hour ago

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About the role

  • Lead market intelligence and analytics at Banco Mercantil in Belo Horizonte, focusing on client value and predictive modeling.

Responsibilities

  • Provide strategic leadership to structure and advance customer intelligence at Banco Mercantil, focusing on generating sustainable economic value.
  • Structure and evolve profitability and cohort-based LTV models.
  • Lead the development and application of predictive models for NBO and NBA (propensity, churn, uplift, CLV).
  • Implement a culture of incremental measurement (A/B tests, control groups, ROI by journey).
  • Develop strategic segmentations and deep analyses of the customer base.
  • Connect CRM analytics to economic performance (NII, PDD, CTS, CAC, payback).
  • Ensure governance of metrics and customer definitions (via Snowflake/dbt).
  • Explore AI for analytical automation and productivity gains.
  • Support strategic decisions with the executive board using an economics-driven, value-oriented perspective.

Requirements

  • Strong experience in CRM Analytics, Customer Analytics, or related areas.
  • Proficiency in statistical modeling (Logistic regression, GLM, ML, Survival analysis, Clustering).
  • Experience with SQL, Python, and cloud environments (Snowflake, dbt).
  • Experience with incremental measurement and controlled experiments.
  • Ability to translate technical models into business decisions.
  • Experience in financial institutions is a relevant differentiator.
  • Experience with Salesforce is desirable.
  • You will stand out if you have:
  • Experience with LTV/CLV modeling.
  • Experience with decision engines (NBO/NBA).
  • Knowledge of banking unit economics (NII, NIM, PDD).
  • Experience managing technical teams.

Benefits

  • Meal and food allowance (if preferred, you can receive both allowances on a single food card)
  • Health insurance
  • Dental plan
  • Childcare assistance
  • Life insurance
  • Private pension plan
  • Wellhub
  • Mercantil Development Academy
  • Profit Sharing (PLR)

Job title

Market Intelligence and Analytics Manager

Job type

Experience level

Mid levelSenior

Salary

Not specified

Degree requirement

No Education Requirement

Tech skills

Location requirements

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