Head of Marketing Enablement at PAR Technology leading internal training initiatives and customer education. A role merging product knowledge and go - to - market strategy.
About the role
- Director of Marketing at Inclined, leading marketing function in transforming life insurance market. Building strategies and collateral for financial advisors to unlock policy value.
Responsibilities
- Own and execute our marketing function
- Product Marketing – Translate product value into positioning and messaging docs, sales battle cards, customer case studies to arm sales + advisors with the right story
- Partner / Channel – Messaging/positioning + materials & incentives to help advisors pitch iLOCs to their clients.
- Field / Events – Targeted Office/Carrier campaigns + events to win new advisors, support education goals & expand relationships
- Lifecycle / Growth – Build cross funnel evergreen campaigns to push nurture tracks for acquisition, activation, and expansion
- Demand Gen – Reach and connect advisors to our sales team via B2B marketing, LinkedIn + Other ads targeted at Advisors
- Strategic storytelling – making the status quo feel like an active risk to an advisor’s practice, without Inclined they are leaving value on the table
- Offline and Online Field & Event Strategy – how we show up and win with in-person & virtual events across webinars, training/education, private/limited events, sponsorships, conferences & trade shows
- Building the partner education & enablement machine – client facing materials and partner playbooks to position Inclined with policy owners, case studies, tools & calculators, joint value prop and journey development – the proof points behind an iLOC
- Reaching and connecting our sales team to new advisors who fit our target profile
- Connecting the dots between our marketing spend/activities and ROI across the customer lifecycle from lead through expansion and account management
Requirements
- 8+ years of experience
- BA/BS or equivalent working experience.
- Strong analytical skills and experience with ROI reporting and impact analysis.
- 2-4 years of proficiency in marketing automation systems (HubSpot experience required) and integrating those systems with other technologies.
- Ability to manage multiple projects at the same time in a fast-paced environment.
- Technically capable, excellent communicator, and a desire to improve processes.
- Denver-based + willing to travel (20%) to lead on-site event/field execution
Benefits
- Opportunity to help shape our culture
- Competitive salary and equity package
- Comprehensive medical, dental, vision and life insurance benefits
- Generous vacation and holidays
- 401(k) and education on retirement planning
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
Marketing Executive responsible for developing marketing strategies and engaging customers in Thailand's beauty industry. Coordinating promotional initiatives and ensuring effective service delivery and brand awareness.
Marketing Executive coordinating and leading global marketing campaigns for a fast - growing company in Limassol. Overseeing project timelines and managing cross - team collaboration with a focus on brand development.
CMO leading global product marketing for Tableau at Salesforce. Define AI - driven product narratives and go - to - market strategies while driving enterprise transformation.
Chief Marketing Officer responsible for end - to - end marketing strategy across four brands in food and health. Leading marketing initiatives and budget management for scalable business growth.
Sales & Marketing Executive supporting Enva’s growth by driving new business opportunities and managing marketing activities. Requires strong customer focus and experience in tender processes.
Marketing Executive supporting global marketing initiatives and brand campaigns at a luxury training and fitness brand.
Head of Marketing driving Showpo’s global marketing strategy with focus on US expansion. Leading brand positioning and a high - performing team for a social media led ecommerce business.
Director of PAXLOVID Access & Affordability overseeing marketing strategies for patient support programs. Leading initiatives to enhance treatment accessibility and healthcare provider engagement.
Brand Marketing Director responsible for brand strategy and storytelling at a wellness startup. Elevating market presence and ensuring consistent brand experience across all touchpoints.