Arketa is an all-in-1 business platform designed to run and grow modern fitness businesses - from individual instructors to multi-location studios.
Our intuitive platform brings together everything fitness entrepreneurs need in one place, from scheduling classes and managing payments to selling on-demand content.

Arketa

Browse and apply for open jobs at Arketa.

chief-marketing-officer

Arketa is a modern booking software designed specifically for wellness business owners, including studios that offer yoga, Pilates, group fitness, and recovery programs. It provides a range of features such as membership management, marketing automation, an on-demand video library, and customizable branded websites and mobile apps. Arketa helps businesses streamline operations, enhance client experiences, and increase revenue through innovative solutions and robust customer support.

Arketa is an all-in-1 business platform designed to run and grow modern fitness businesses - from individual instructors to multi-location studios. Our intuitive platform brings together everything fitness entrepreneurs need in one place, from scheduling classes and managing payments to selling on-demand content.

• Own Arketa’s brand positioning, story, voice, and visual identity across all channels.
• Develop and evolve a clear narrative that differentiates Arketa in the wellness and creator economy.
• Create messaging frameworks that enable consistent storytelling across teams and platforms.
• Lead the strategy, development, and execution of integrated brand campaigns (digital, paid, social, video, events, partnerships).
• Partner with internal teams and creative vendors to produce world-class content—from brand videos to landing pages to social.
• Ensure creative quality, coherence, and alignment with brand guidelines.
• Own content strategy: blogs, resources, customer stories, thought leadership, newsletters, and owned media.
• Build a storytelling engine that positions Arketa as a leader in the business of wellness.
• Oversee editorial calendars and ensure a consistent flow of compelling, high-quality content.
• Oversee organic social strategy and execution to grow Arketa’s reach and elevate brand engagement.
• Partner with the community team on creator spotlights, wellness stories, and UGC alignment.
• Lead brand-driven partnerships with creators, vendors, and wellness organizations.
• Partner with Events Marketing to ensure brand consistency across all Arketa-hosted and sponsored events.
• Collaborate closely with Demand Generation to align brand and performance strategies.
• Work with Product Marketing on category creation, launches, and GTM storytelling.
• Partner with Sales and CX to ensure customer-facing materials and experiences reflect our brand values.

Brand Marketing Director

Brand Marketing Director responsible for brand strategy and storytelling at a wellness startup. Elevating market presence and ensuring consistent brand experience across all touchpoints.

events

• Own Arketa’s event strategy end-to-end, including webinars, partner events, workshops, industry conferences, customer events, and virtual experiences.
• Build quarterly event calendars aligned to pipeline goals, product launches, and persona needs.
• Manage all logistics, promotion, content development, follow-up, and ROI analysis for events.
• Evaluate and manage event sponsorships, speaking opportunities, and booth strategy for relevant trade shows.
• Partner with Sales to align on ICP, outreach strategy, lead quality, and post-event follow-up.
• Collaborate with Product Marketing to ensure messaging clarity across all event and demand channels.
• Work with RevOps to implement tracking, attribution, scoring, and reporting frameworks.
• Manage external vendors, event partners, and contractors when needed.

Senior Event Marketing Manager

Event Marketing Sr. Manager at Arketa focusing on event-led demand generation and cross-functional collaboration with Sales and Marketing. Building integrated campaigns and managing event logistics.

operations

• Act as a visible, calm, and professional leader on the studio floor
• Set the standard for luxury hospitality, warmth, and operational excellence
• Ensure every guest interaction reflects brand values and consistency
• Support front-of-house teams with real-time coaching and guidance
• Resolve guest issues with empathy, clarity, and strong judgment
• Support the full studio opening process, including operational workflows and readiness
• Staff onboarding and training execution
• Systems setup and day-one playbooks
• Identify operational gaps and implement practical, scalable solutions
• Partner with leadership to ensure the studio opens on time, prepared, and confident
• Help translate strategy into repeatable, day-to-day execution
• Serve as a hands-on consultant to Arketa studio owners, especially during opening and early growth phases
• Help owners configure and optimize their backend operations
• Advise owners on operational best practices based on real-world studio experience
• Support membership acquisition, conversion, and retention efforts
• Monitor daily operational and revenue indicators and flag issues early
• Ensure the studio and office are consistently clean, organized, and guest-ready
• Support scheduling, coverage planning, and shift readiness
• Ensure compliance with NYC labor, safety, and operational requirements

Studio Operations & Launch Manager

Studio Operations & Launch Manager at Arketa empowering wellness studios in New York City. Leading studio opening, consulting for owners, and ensuring luxury guest experiences.

brand-manager

Director, Brand Marketing

Director of Brand Marketing leading strategy and storytelling at Arketa. Elevating brand presence and consistency across wellness and creator economy touchpoints.

performance-marketing

• Own Arketa’s event strategy end-to-end, including webinars, partner events, workshops, industry conferences, customer events, and virtual experiences.
• Build quarterly event calendars aligned to pipeline goals, product launches, and persona needs.
• Manage all logistics, promotion, content development, follow-up, and ROI analysis for events.
• Evaluate and manage event sponsorships, speaking opportunities, and booth strategy for relevant trade shows.
• Develop integrated campaigns across email, paid media, content marketing, and events that drive MQL/SQL volume and revenue impact.
• Own and optimize the funnel from lead acquisition to meeting creation, partnering with RevOps and Sales.
• Build segmentation and nurture journeys that drive conversion and accelerate deal velocity.
• Analyze campaign performance, forecast pipeline contribution, and optimize for ROI and efficiency.
• Partner with Sales to align on ICP, outreach strategy, lead quality, and post-event follow-up.
• Collaborate with Product Marketing to ensure messaging clarity across all event and demand channels.
• Work with RevOps to implement tracking, attribution, scoring, and reporting frameworks.
• Manage external vendors, event partners, and contractors when needed.

Senior Manager, Demand Generation

Senior Manager, Demand Generation at Arketa, focusing on event-driven growth strategies for wellness businesses. Responsible for executing comprehensive demand generation campaigns across various platforms.

marketing

• Email marketing leadership - Own and execute our mass email outbound program, creating campaigns that drive customer acquisition, expansion, and retention across the full customer lifecycle
• Newsletter strategy - Lead our newsletter program, creating valuable content that keeps our community engaged and informed about industry trends, product updates, and growth strategies
• Referral program innovation - Revamp and optimize our referral program to turn our happiest customers into our best advocates, designing incentives and experiences that drive organic growth
• SMS program development - Build and launch our SMS marketing program from the ground up, creating timely, relevant touchpoints that complement our email strategy
• Customer journey optimization - Own the end-to-end customer journey for assigned audience segments, mapping touchpoints and optimizing experiences across channels to maximize engagement and retention
• Cross-channel campaign execution - Collaborate on multi-channel marketing campaigns, including email, SMS, in-app notifications, and partner channels to create cohesive customer experiences
• Performance analysis - Monitor and assess the effectiveness of lifecycle marketing initiatives, using reach, engagement, and pipeline KPIs to inform strategy adjustments and optimize results

Lifecycle Marketing Manager

Lifecycle Marketing Manager building lifecycle marketing programs at Arketa, a company focusing on fitness and wellness platforms. Collaborating with the marketing team to drive customer engagement and retention.

Arketa

About the company

Open jobs

6 jobs found

Brand Marketing Director

Arketa

Senior Event Marketing Manager

Arketa

Studio Operations & Launch Manager

Arketa

Director, Brand Marketing

Arketa

Senior Manager, Demand Generation

Arketa

Lifecycle Marketing Manager

Arketa