Marketing Executive responsible for developing marketing strategies and engaging customers in Thailand's beauty industry. Coordinating promotional initiatives and ensuring effective service delivery and brand awareness.
About the role
- Chief Marketing Officer responsible for end-to-end marketing strategy across four brands in food and health. Leading marketing initiatives and budget management for scalable business growth.
Responsibilities
- You are responsible for the group's marketing strategy end-to-end: clear priorities, strong positioning, and robust demand development.
- You lead marketing strategically across all brands.
- You set the direction — and step in hands-on during critical phases.
- You bring CAC → CLV into the green.
- You create transparency around key metrics: attribution, reporting, and funnel visibility.
- You build brands that generate trust.
Requirements
- You have previously held strategic responsibility for marketing or growth (B2B and/or B2C) and can demonstrate how you set priorities and delivered impact.
- You can integrate Brand, Demand Gen, Funnel, CRM/Lifecycle, and GTM — not just as individual disciplines but as an interconnected system.
- You make clear decisions based on data, market understanding, and sound judgment.
- You have managed budgets and are accustomed to being measured by clear results and economic impact.
- You lead people with maturity and fairness: demanding, supportive, and clear.
Benefits
- No strict "9–5", but also not a perpetual overtime culture.
- Ambitious, fast-paced working environment.
- Dynamic team.
- Responsibility for strategy, prioritization, budget, and results in marketing.
Job title
Job type
Experience level
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Not specified
Degree requirement
Location requirements
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