Director of PAXLOVID Access & Affordability overseeing marketing strategies for patient support programs. Leading initiatives to enhance treatment accessibility and healthcare provider engagement.
About the role
- Head of Marketing driving Showpo’s global marketing strategy with focus on US expansion. Leading brand positioning and a high-performing team for a social media led ecommerce business.
Responsibilities
- Define and execute Showpo’s global marketing strategy, with a key focus on US expansion and international growth markets
- Lead brand positioning to ensure consistency, relevance, and differentiation across regions
- Champion a brand-led approach, ensuring all marketing activity strengthens brand equity and long-term customer value
- Oversee social and content strategy, driving engagement, reach, and cultural relevance within our core demographic
- Drive brand awareness and customer acquisition in international markets, particularly the US
- Identify opportunities within immature or emerging markets, building strategies to accelerate growth
- Build, lead, and develop a high-performing, scalable marketing team
- Foster a culture of accountability, creativity, and performance
- Partner closely with Product, Digital, eCommerce, and Operations teams to align marketing with commercial outcomes
- Ensure seamless execution of campaigns from concept through to delivery and performance analysis
Requirements
- Currently operating in a Head of Marketing (or equivalent senior leadership) role
- Proven experience leading brand-led marketing strategies within fashion, preferably women’s fashion or adjacent categories
- Strong experience in US market marketing and/or scaling brands internationally
- Deep understanding of social-first marketing and engaging modern, digital-native audiences
- Demonstrated success in building and leading high-performing teams
- An Inspirational and highly collaborative leader!
Benefits
- 50% staff discount, monthly staff sample sales, dog-friendly office, plus discounts at places such as Peaches Pilates studios and the cinema!
- Showpo paid 24/7 GP access through our Updoc employee healthcare benefit! (Including prescriptions and referrals sent straight to your phone)
- Paid parental leave**Enjoy financial advice and discounts through our Commbank Workplace Banking Program
- We encourage our team to make time for fun - from Games Night and Parties to Friday bubbles and our “I S**t Rainbow” recognition awards
- Plus: brekkie bar, EAP mental health support, Showpo Coffee Club, Showpo Wellness Club
- What matters to us - we support The Hunger Project through our donations, staff sample sales, yearly edits and awareness.
- We were recently the first ever business in Australia to gain our "Endometriosis friendly" workplace accreditation through Endometriosis Australia
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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