Brand Marketing Director responsible for brand strategy and storytelling at a wellness startup. Elevating market presence and ensuring consistent brand experience across all touchpoints.
About the role
- Director of PAXLOVID Access & Affordability overseeing marketing strategies for patient support programs. Leading initiatives to enhance treatment accessibility and healthcare provider engagement.
Responsibilities
- Develop and execute marketing strategies and messaging for the PAXCESS support program
- Manage the Paxlovid Copay program
- Continuously evaluate performance and opportunities to simplify the patient journey
- Manage the Commercial e-voucher program
- Lead development of marketing materials for customer education
- Identify areas for continued program awareness and understanding
- Regularly conduct PAXCESS program forecasts
- Partner with SAS and BAI to ensure compliant utilization of co-pay and e-voucher metrics
- Identify opportunities to implement innovative digital solutions
- Act as the Patient Support Lead and liaison to Specialty Access Solutions team
- Create and lead training on programs and resources
Requirements
- 8+ years U.S. pharmaceutical experience required
- Bachelor's degree required
- Or 7+ years with a Masters Degree
- Previous in-line marketing experience preferred
- Demonstrated ability to understand customer needs and extract key insights
- Strong project management skills
- Strong business acumen with excellent verbal and written communication skills
- Demonstrated strategic thinking capabilities
- Proven track record of operating in a fast-paced environment
- Independent worker with demonstrated trouble-shooting and problem-solving skills
Benefits
- 401(k) plan with Pfizer Matching Contributions
- Additional Pfizer Retirement Savings Contribution
- Paid vacation
- Holiday and personal days
- Paid caregiver and parental leave
- Paid medical leave
- Health benefits including medical, prescription drug, dental, and vision coverage
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