Head of Marketing driving Showpo’s global marketing strategy with focus on US expansion. Leading brand positioning and a high - performing team for a social media led ecommerce business.
About the role
- Brand Marketing Director responsible for brand strategy and storytelling at a wellness startup. Elevating market presence and ensuring consistent brand experience across all touchpoints.
Responsibilities
- Own Arketa’s brand positioning, story, voice, and visual identity across all channels.
- Develop and evolve a clear narrative that differentiates Arketa in the wellness and creator economy.
- Create messaging frameworks that enable consistent storytelling across teams and platforms.
- Lead the strategy, development, and execution of integrated brand campaigns (digital, paid, social, video, events, partnerships).
- Partner with internal teams and creative vendors to produce world-class content—from brand videos to landing pages to social.
- Ensure creative quality, coherence, and alignment with brand guidelines.
- Own content strategy: blogs, resources, customer stories, thought leadership, newsletters, and owned media.
- Build a storytelling engine that positions Arketa as a leader in the business of wellness.
- Oversee editorial calendars and ensure a consistent flow of compelling, high-quality content.
- Oversee organic social strategy and execution to grow Arketa’s reach and elevate brand engagement.
- Partner with the community team on creator spotlights, wellness stories, and UGC alignment.
- Lead brand-driven partnerships with creators, vendors, and wellness organizations.
- Partner with Events Marketing to ensure brand consistency across all Arketa-hosted and sponsored events.
- Collaborate closely with Demand Generation to align brand and performance strategies.
- Work with Product Marketing on category creation, launches, and GTM storytelling.
- Partner with Sales and CX to ensure customer-facing materials and experiences reflect our brand values.
Requirements
- 7–10+ years in brand marketing, creative strategy, or integrated marketing—preferably in SaaS, creator economy, wellness, or B2B2C hybrid brands.
- Proven track record building and scaling a brand through high-impact storytelling and campaigns.
- Strong creative instincts with the ability to brief, guide, and evaluate creative work.
- Experience leading brand-level campaigns that drive measurable awareness and affinity.
- Exceptional written and verbal storytelling skills.
- Experience managing agencies, vendors, and internal teams.
- Deep understanding of social, digital, content, and video ecosystems.
- Strategic thinker who can translate vision into execution and can operate both high-level and hands-on.
- Thrives in fast-paced, high-growth environments where experimentation is encouraged.
Benefits
- Competitive Salary, Stock Options, and Performance-based Bonuses
- Comprehensive Medical, Vision and Dental Insurance
- Unlimited PTO
- Annual Company Offsites
- Wellness Reimbursement
- Catered Lunches/Snacks in NY
- Ownership and Opportunity for Advancement
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