Growth Marketing Manager responsible for data-driven outreach and lead generation strategies at NEXT.io. Collaborating with various teams to optimize pipeline and conversion rates.
Responsibilities
Translate engagement and attribution data into targeted outreach plays.
Sourcing and enriching new leads using various data tools.
Build and prioritize high-intent account lists.
Collaborate with Sales to align outreach with key event cycles.
Develop and maintain lead-nurture workflows.
Plan and run multi-channel outreach sequences.
Analyze campaign performance to surface what’s driving replies.
Requirements
Proven experience in B2B lead generation, outbound marketing, or pipeline development.
Advanced HubSpot expertise.
Strong working knowledge of GA4, UTMs, and attribution models.
Excellent short-form copywriting skills.
Hands-on familiarity with MarTech tools like Apollo, Clay.com, Sales Navigator, and Zapier/Make.
A data-driven mindset.
Benefits
Help shape how one of iGaming’s fastest-growing media brands connects with its audience.
Work with a team that values experimentation, insight, and collaboration over hierarchy.
Make visible impact from day one, measured by opportunities created.
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