Hybrid User Acquisition Team Lead

Posted 2 hours ago

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About the role

  • User Acquisition Team Lead at Mistplay driving user acquisition strategies for mobile gaming rewards. Leading a team to optimize campaigns and explore new media channels for growth.

Responsibilities

  • Lead a sub-team within User Acquisition to achieve forecasted performance and scale emerging media, global expansion, and creative testing effectiveness
  • Directly manage campaigns for a portfolio of media sources, critically analyze campaign performance, and develop a structured approach of optimization to achieve ROAS and user quality goals at-scale
  • Fully own and level-up the creative testing infrastructure to yield high performance and maximize conversion
  • Act as a thought leader on new and emerging media channels that may represent opportunities for Mistplay and execute on an evolving roadmap of media source experimentation
  • Work closely with finance to maintain monthly budgets for innovation and experimentation
  • Actively report updates, insights, and performance on a regular cadence to the Director of UA and other company stakeholders
  • Establish and manage strategic relationships with new potential media partners to identify opportunities and drive campaign performance

Requirements

  • 5+ years of experience in performance/growth marketing with robust experience in Mobile UA/Growth
  • Strong knowledge and thought leadership of mobile UA landscape and best practices
  • Proven track record meeting and exceeding performance goals
  • A creative, collaborative, analytical, and growth marketing mindset that enables agile problem solving for challenges that arise within UA or cross-functionally
  • Ability to make data-driven decisions based on performance insights and apply them operationally on both a strategic and executional level
  • 1-2 years of experience in people management, mentorship, and training of junior and experienced marketers a plus, but not required
  • Excellent written and verbal communication skills
  • Enthusiastic and passionate
  • Outgoing with strong relationship building skills

Benefits

  • Team lunches
  • Game nights
  • Company-wide events
  • Hybrid work (2 days/week in office)

Job title

User Acquisition Team Lead

Job type

Experience level

Senior

Salary

Not specified

Degree requirement

Bachelor's Degree

Location requirements

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