Senior Manager leading AI innovation in Growth Marketing organization at Airwallex for global performance. Collaborating with cross - functional teams and driving operational efficiency across marketing.
About the role
- User Acquisition Team Lead at Mistplay driving user acquisition strategies for mobile gaming rewards. Leading a team to optimize campaigns and explore new media channels for growth.
Responsibilities
- Lead a sub-team within User Acquisition to achieve forecasted performance and scale emerging media, global expansion, and creative testing effectiveness
- Directly manage campaigns for a portfolio of media sources, critically analyze campaign performance, and develop a structured approach of optimization to achieve ROAS and user quality goals at-scale
- Fully own and level-up the creative testing infrastructure to yield high performance and maximize conversion
- Act as a thought leader on new and emerging media channels that may represent opportunities for Mistplay and execute on an evolving roadmap of media source experimentation
- Work closely with finance to maintain monthly budgets for innovation and experimentation
- Actively report updates, insights, and performance on a regular cadence to the Director of UA and other company stakeholders
- Establish and manage strategic relationships with new potential media partners to identify opportunities and drive campaign performance
Requirements
- 5+ years of experience in performance/growth marketing with robust experience in Mobile UA/Growth
- Strong knowledge and thought leadership of mobile UA landscape and best practices
- Proven track record meeting and exceeding performance goals
- A creative, collaborative, analytical, and growth marketing mindset that enables agile problem solving for challenges that arise within UA or cross-functionally
- Ability to make data-driven decisions based on performance insights and apply them operationally on both a strategic and executional level
- 1-2 years of experience in people management, mentorship, and training of junior and experienced marketers a plus, but not required
- Excellent written and verbal communication skills
- Enthusiastic and passionate
- Outgoing with strong relationship building skills
Benefits
- Team lunches
- Game nights
- Company-wide events
- Hybrid work (2 days/week in office)
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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