User Acquisition Team Lead at Mistplay driving user acquisition strategies for mobile gaming rewards. Leading a team to optimize campaigns and explore new media channels for growth.
Responsibilities
Lead a sub-team within User Acquisition to achieve forecasted performance and scale emerging media, global expansion, and creative testing effectiveness
Directly manage campaigns for a portfolio of media sources, critically analyze campaign performance, and develop a structured approach of optimization to achieve ROAS and user quality goals at-scale
Fully own and level-up the creative testing infrastructure to yield high performance and maximize conversion
Act as a thought leader on new and emerging media channels that may represent opportunities for Mistplay and execute on an evolving roadmap of media source experimentation
Work closely with finance to maintain monthly budgets for innovation and experimentation
Actively report updates, insights, and performance on a regular cadence to the Director of UA and other company stakeholders
Establish and manage strategic relationships with new potential media partners to identify opportunities and drive campaign performance
Requirements
5+ years of experience in performance/growth marketing with robust experience in Mobile UA/Growth
Strong knowledge and thought leadership of mobile UA landscape and best practices
Proven track record meeting and exceeding performance goals
A creative, collaborative, analytical, and growth marketing mindset that enables agile problem solving for challenges that arise within UA or cross-functionally
Ability to make data-driven decisions based on performance insights and apply them operationally on both a strategic and executional level
1-2 years of experience in people management, mentorship, and training of junior and experienced marketers a plus, but not required
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