Senior Specialist in Performance Marketing leveraging AI tools for personalization at PayPal. Supporting multiple products and enhancing marketing processes through data analysis and collaboration.
About the role
- Demand Generation Manager at Ideagen executing multi-channel marketing campaigns. Working in Sydney to boost awareness and generate pipeline growth across APAC.
Responsibilities
- Develop and execute multi-channel marketing campaigns to boost pipeline growth.
- Turn business goals into impactful campaign strategies.
- Partner with Sales for seamless lead handoff and follow-up.
- Optimize campaigns through A/B testing and performance insights.
- Manage marketing data and ensure accurate segmentation.
- Collaborate on content, paid ads, landing pages, and conversion paths.
- Localize global campaigns and manage events to enhance brand presence.
Requirements
- A degree in Marketing, Business, or a related field (or equivalent experience).
- Around 5 years of experience in demand generation or digital marketing, ideally in software or tech.
- Familiarity with Salesforce CRM and marketing automation tools to help manage campaigns.
- Comfortable analyzing campaign performance and sharing ideas for improvement.
- Experience running multi-channel campaigns (social, email, paid ads) and supporting events.
- A creative mindset and a proactive approach to solving challenges.
Benefits
- Benefits and Rewards
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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