Hybrid Trade Marketing Analyst, Senior

at Hinode Group

• Job title: Trade Marketing Analyst, Senior
• Job type: Full Time
• Experience level: Senior
• Salary: Not specified
• Degree requirement: No Education Requirement
• Tech skills: ERP
• Location requirements: Hybrid, Barueri, Brasil

About the role

• Senior Trade Marketing Analyst for Hinode Group focusing on retail channel. Collaborating with various departments to transform insights into actionable plans.

Responsibilities

• Support the Area Coordinator in executing the Trade Marketing strategy, integrating the promotional calendar, brand and category priorities, and commercial targets.
• Work across the entire planning, creation, execution and monitoring process for monthly campaigns, promotional activities, and in‑store (POS) activations.
• Ensure aesthetic consistency, excellence of execution, and impact on sell-out.
• Conduct periodic visits and monitor execution at the point of sale according to implementations.
• Monitor, control and analyze the performance of promotional activities and campaigns, considering sell-in and sell-out KPIs.
• Develop post-result (post-mortem) analyses for each cycle, generating insights, lessons learned and recommendations for continuous improvement.
• Actively generate insights and strategic direction from data and metrics to support decision-making.
• Lead the development of POS materials targeted to the retail channel:
• Manage suppliers, budgets and production processes, ensuring efficiency, quality and on-time delivery.

Requirements

• Previous experience in Trade Marketing, preferably focused on the retail channel.
• Experience participating in store openings or operations, including franchised or company-owned stores.
• Experience with commercial planning, campaigns, promotional activities and POS materials.
• Strong analytical skills, advanced Excel and/or Power BI (data extraction, report creation and dashboard validation/analysis).
• Comfortable working with data, numbers and KPIs.
• Ability to turn analyses into actionable insights and execution plans.
• Knowledge of ERP and CRM systems is desirable.
• Curious, critical and inquisitive profile, with a continuous improvement mindset.
• Strong commercial acumen and understanding of the impact of actions on business results.
• Proactive, sense of ownership and hands-on attitude.
• Good communication skills and ability to work collaboratively across multiple departments.

Benefits

• Company-provided private health insurance
• Retirement plan
• Paid leave
• Flexible working hours
• Professional development