Head of Web Marketing driving strategic web initiatives for replit.com. Focused on customer acquisition and optimizing website performance.
About the role
- Senior Trade Marketing Analyst for Hinode Group focusing on retail channel. Collaborating with various departments to transform insights into actionable plans.
Responsibilities
- Support the Area Coordinator in executing the Trade Marketing strategy, integrating the promotional calendar, brand and category priorities, and commercial targets.
- Work across the entire planning, creation, execution and monitoring process for monthly campaigns, promotional activities, and in‑store (POS) activations.
- Ensure aesthetic consistency, excellence of execution, and impact on sell-out.
- Conduct periodic visits and monitor execution at the point of sale according to implementations.
- Monitor, control and analyze the performance of promotional activities and campaigns, considering sell-in and sell-out KPIs.
- Develop post-result (post-mortem) analyses for each cycle, generating insights, lessons learned and recommendations for continuous improvement.
- Actively generate insights and strategic direction from data and metrics to support decision-making.
- Lead the development of POS materials targeted to the retail channel:
- Manage suppliers, budgets and production processes, ensuring efficiency, quality and on-time delivery.
Requirements
- Previous experience in Trade Marketing, preferably focused on the retail channel.
- Experience participating in store openings or operations, including franchised or company-owned stores.
- Experience with commercial planning, campaigns, promotional activities and POS materials.
- Strong analytical skills, advanced Excel and/or Power BI (data extraction, report creation and dashboard validation/analysis).
- Comfortable working with data, numbers and KPIs.
- Ability to turn analyses into actionable insights and execution plans.
- Knowledge of ERP and CRM systems is desirable.
- Curious, critical and inquisitive profile, with a continuous improvement mindset.
- Strong commercial acumen and understanding of the impact of actions on business results.
- Proactive, sense of ownership and hands-on attitude.
- Good communication skills and ability to work collaboratively across multiple departments.
Benefits
- Company-provided private health insurance
- Retirement plan
- Paid leave
- Flexible working hours
- Professional development
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Tech skills
Location requirements
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