Senior Marketing Manager leading integrated marketing strategy for Black & Veatch's Public Agencies & Utilities client segment. Focused on water leadership and adjacent emerging needs with cross - functional collaboration.
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Hybrid Junior Digital Marketing Analyst — Affirmative Action for Black Talent
Posted 1 hour ago
About the role
- Marketing Analyst creating digital marketing strategies and campaigns for Embracon, a leading consortium company. Collaborating on inbound marketing and analytics to optimize lead generation.
Responsibilities
- Create data capture forms and landing pages.
- Design inbound marketing flows (lead nurturing).
- Configure and structure email marketing journeys for leads.
- Monitor results and perform necessary maintenance on marketing journeys.
- Conduct competitor analysis.
- Develop ad creatives and copy.
- Create creative briefs.
- Define campaign objectives.
- Ensure compliance with advertising and placement policies.
- Perform daily campaign maintenance.
- Create and configure tools for metric monitoring and result tracking (Google Analytics).
- Identify structured data on the website when verifying indexing and optimizing sites (Google Search Console).
- Analyze lead generation on website pages and for consultants.
Requirements
- Degree in Marketing, Advertising, Communications, Business Administration, or related fields.
- Basic knowledge of digital marketing and acquisition funnels.
- Familiarity with paid media (Google Ads, Meta Ads or similar).
- Basic understanding of digital metrics (clicks, conversion, CPA, ROI).
- Organized, analytical profile, and strong attention to detail.
- Good communication skills and ability to work effectively in a team.
- Desire to learn and grow in digital marketing and performance.
- Nice to have:
- Previous experience (internship or junior) with paid media.
- Knowledge of Google Analytics (GA4) and Google Tag Manager.
- Experience with UTM parameters, tracking and campaign measurement.
- Basic knowledge of SEO, CRO or landing page optimization.
- Familiarity with automation and CRM tools (e.g., RD Station, Salesforce, HubSpot).
- Google Ads or Meta Blueprint certifications or courses in digital performance.
- Experience with A/B testing and data analysis.
Benefits
- Medical, dental and psychological support
- Transportation allowance
- Meal or food allowance
- Partnerships with gym and wellness networks
- Life insurance
- Day off on your birthday
- Wellness and quality-of-life programs
- Programs for expecting parents ("We're Pregnant!")
- Employee recognition programs
- Private pension plan
- Education scholarship / tuition assistance
- Student transportation allowance
- Marriage assistance benefit
- 6-month maternity leave
- 20-day paternity leave
- Payroll-deductible loans
- Discounted consortium purchase plans for employees
- PPR (Profit Participation Program / performance bonus)
- UCE (Embracon Corporate University)
Job title
Job type
Experience level
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Not specified
Degree requirement
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