Partner Marketing Manager at Abacum, enhancing market reach through partner-led initiatives against the backdrop of finance technology. Engaging collaboratively with partners to execute impactful marketing campaigns.
Responsibilities
Own partner enablement and activations from planning through execution
Design and ship partner-led co-marketing initiatives focused on brand and demand awareness
Work directly with partners to develop joint campaigns, content, webinars, and events
Interview partners and customers to create credible, partner-driven narratives
Translate Abacum’s positioning into partner-ready messaging, assets, and programs
Define partner activation plans for launches, announcements, and thought leadership
Coordinate partner participation in webinars, events, and content programs
Ensure Abacum is consistently and clearly represented across partner channels
Manage timelines, approvals, and delivery across multiple partners and stakeholders
Measure impact across reach, engagement, and partner-influenced pipeline
Requirements
3–5 years of experience in partner marketing, product marketing, or ecosystem marketing
Experience managing partner programs with 50+ partners
Preferred experience in FP&A, finance, or accounting technology
Proven experience running hands-on co-marketing and brand awareness programs
Confidence communicating directly with partners, including interviews and derivative content creation in partnership with content marketing
Strong execution and project management skills
Comfortable operating across multiple partners and priorities
Highly organized, proactive, and comfortable operating in ambiguity
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