Marketing Coordinator creating and executing impactful marketing strategies for Blue Array's UK and Spain offices. Supporting brand awareness and collaborating with creative teams across markets.
About the role
- Marketing Specialist at Industrial Application Software GmbH developing and implementing advertising campaigns and digital marketing strategies in a hybrid environment. Collaborating with the team on diverse marketing projects.
Responsibilities
- Collaborate with the Marketing Manager to develop and implement comprehensive advertising campaigns and strategies (online and offline)
- Plan and support promotional events and contests
- Maintain cross-marketing partnerships with other companies
- Produce and share content on social media
- Optimize websites for search engines
- Analyze web traffic data
- Conduct customer surveys to gain better insights into target market segments
- Coordinate with organizational teams to develop and standardize digital corporate resources
- Monitor the performance of digital assets and provide recommendations for improvement
- Research digital trends and martech tools aligned with digital marketing strategies and propose implementation plans
- Work with internal stakeholders to align digital marketing strategies with overall marketing and business objectives
- Contribute to formulating strategies to build sustainable digital connections with our global offices
- Oversee the organization's online marketing strategy by planning and executing digital marketing campaigns
- Identify trends and insights
- Plan and manage the company's ongoing presence on social media (Facebook, Instagram, LinkedIn, etc.)
- Actively shape our tone of voice to communicate compelling brand and product messages to target audiences
- Partner with internal stakeholders to create storytelling opportunities and produce content about our brand, products, and technologies
- Take responsibility for our PR strategy, collaborating with external partners and agencies worldwide
- Coordinate and prepare executives' participation in conferences and events, including speaking engagements
- Manage our social media accounts; collaborate on creating fresh and compelling content for other marketing channels
Requirements
- Excellent communication and interpersonal skills
- Strong knowledge of B2B technology, international trade, software, and ERP
- 5+ years of PR or leadership communications experience
- Proficient in writing for various digital formats — emails, articles, blog posts, social media updates, sales collateral, infographics, and more
- 5+ years of experience in PR & marketing
Benefits
- Individual onboarding and training in our dynamic work environment and in our caniasERP software
- Autonomy and development opportunities in a global company
- Performance-based salary
- Interesting projects and rapid assumption of responsibility
- Open communication and short decision-making paths shape daily work
- A committed and collaborative team is looking forward to welcoming you
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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