Marketing Specialist at Industrial Application Software GmbH developing and implementing advertising campaigns and digital marketing strategies in a hybrid environment. Collaborating with the team on diverse marketing projects.
About the role
- Integrated Marketing Manager supporting marketing initiatives for HVAC parts at Parts Town. Collaborating across teams to execute campaigns and optimize digital experiences.
Responsibilities
- Execute integrated marketing campaigns to grow the HVAC parts category across Encompass and Parts Town, focusing on the HVAC distributor audience.
- Develop cross-channel marketing assets (email, digital ads, social, events, trade shows) and collaborate with creative teams to produce landing pages, videos, sell sheets, infographics, and other content.
- Partner with web and eCommerce teams to optimize HVAC category pages, improve SEO, enhance merchandising, and support HVAC-focused digital tools and educational resources.
- Monitor digital performance metrics (traffic, engagement, conversions) and present insights, campaign results, and recommendations to internal stakeholders.
- Coordinate cross-functional efforts with category managers, sales, product, and supplier partners.
Requirements
- 5+ year integrated marketing experience
- Solid understanding of different marketing channels and techniques, with more emphasis on digital and email marketing
- Comfortable juggling many different priorities at once and digging into the details
- Self-starter who can be strategic and execute, with demonstrated marketing experience that drives results
- Flexible and adaptable to change
- Excellent communicator with great verbal and written communications skills
- Bonus points for previous experience within the HVAC/R space
Benefits
- Hybrid Work schedule
- Team member appreciation events and recognition programs
- Volunteer opportunities
- Monthly IT stipend
- Casual dress code
- On-demand pay options: Access your pay as you earn it, to cover unexpected or even everyday expenses
- Health insurance
- 401k/401k match
- Employee assistance programs
- Paid time off
- Paid sick time off
- Paid holidays
- Paid parental leave
- Professional development opportunities
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