Strategic Product Marketing Manager responsible for advancing go - to - market strategy for SaaS solutions. Join PointClickCare in redefining healthcare with an innovative, product - driven approach.
About the role
- Senior Product Marketing Manager defining market strategies for a B2B maritime tech startup, leading segmentation, storytelling, and competitive clarity efforts.
Responsibilities
- Segmenting and defining our market
- Creating the Harbor Lab story and building value propositions
- Producing sales enablement material
- Mapping competitors and maintaining competitive clarity
- Leading the thinking on packaging and pricing
- Running launches as company-wide readiness moments
- Conducting structured discovery for emerging segments
- Owning win/loss, churn analysis and CS intelligence
Requirements
- 7–10+ years in PMM or GTM strategy roles in B2B SaaS, ideally where you built or rebuilt PMM from scratch.
- Commercially minded operator who has built PMM in global B2B SaaS (narrative, GTM structure, scale).
- Experience shaping segment-level GTM plans and owning launches that moved the numbers.
- Strong collaborator and facilitator; excellent writing/storytelling; comfortable with data (SQL/BI a plus) and financial framing (ROI/TCO).
- Bonus points if you have:
- Maritime/logistics/fintech background; pricing & packaging experiments
- Building product marketing from scratch
- Experience localizing across EMEA/APAC
Benefits
- Attractive compensation package based on experience and skillset
- 30 days of paid annual leave
- Comprehensive private health insurance coverage for your entire family
- Hybrid way of work
- Yoga classes, Life Coach, Running Coach and Kick-Boxing Sessions
- Cool start-up environment (with swag, and much more)
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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