Senior Product Marketing Manager defining market strategies for a B2B maritime tech startup, leading segmentation, storytelling, and competitive clarity efforts.
Responsibilities
Segmenting and defining our market
Creating the Harbor Lab story and building value propositions
Producing sales enablement material
Mapping competitors and maintaining competitive clarity
Leading the thinking on packaging and pricing
Running launches as company-wide readiness moments
Conducting structured discovery for emerging segments
Owning win/loss, churn analysis and CS intelligence
Requirements
7–10+ years in PMM or GTM strategy roles in B2B SaaS, ideally where you built or rebuilt PMM from scratch.
Commercially minded operator who has built PMM in global B2B SaaS (narrative, GTM structure, scale).
Experience shaping segment-level GTM plans and owning launches that moved the numbers.
Strong collaborator and facilitator; excellent writing/storytelling; comfortable with data (SQL/BI a plus) and financial framing (ROI/TCO).
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