Hybrid UX Researcher II – Streaming

at Grupo RBS

• Job title: UX Researcher II – Streaming
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Porto Alegre, Brazil

About the role

• UX Researcher II conducting research and analysis to enhance user experience for Grupo RBS's streaming platforms. Collaborating with teams to deliver actionable insights and improve digital products.

Responsibilities

• Conduct qualitative and quantitative research to understand the needs, motivations, pain points and habits of Grupo RBS streaming users;
• Map, design and keep updated the user journey across different platforms (apps, web, CTV, players, etc.);
• Work in direct partnership with the Data team on all activities related to the collection, structuring, analysis and interpretation of behavioral data and product metrics;
• Define, monitor and interpret indicators such as retention, churn, engagement, conversion, watch time, NPS and CSAT, always in collaboration with the Data team;
• Plan and conduct interviews, usability tests and surveys, integrating qualitative results with the quantitative analyses carried out with the Data team;
• Turn research and analyses into actionable insights for product squads, UX/UI and content strategy;
• Support backlog prioritization and roadmap decisions based on user evidence and consolidated data;
• Create and maintain research artifacts (personas, journeys, empathy maps, reports and presentations);
• Promote a user-centered and data-driven culture within the organization.

Requirements

• Bachelor's degree in Design, Advertising, Marketing, Social Communication or other related fields;
• Previous experience as a UX Researcher, Product Researcher or similar role (mid-level);
• Experience with digital products (apps, streaming platforms, digital media, marketplaces or SaaS);
• Proficiency in qualitative and quantitative research methods;
• Ability to work collaboratively with data and product teams;
• Strong communication skills to present insights clearly to both technical and non-technical audiences;
• Organizational skills to conduct multiple studies in parallel;
• Fluent Portuguese (spoken and written).
• Differentials
• Experience with media, streaming or on-demand content products;
• Knowledge of tools such as GA4, Amplitude, Mixpanel, Hotjar, Maze, UserTesting, Looker or similar;
• Previous experience in agile squads and product-oriented environments;

Benefits

• Not specified