Account Manager managing key customer relationships at Bureau Veritas. Focused on business growth, value - added services, and strategic communication in Shanghai.
GC
Hybrid Retention and After-Sales CRM Analyst
Posted 3 months ago
About the role
- Retention and After-Sales CRM Analyst responsible for increasing retention and loyalty in dealer networks. Designing marketing initiatives and optimizing CRM management in Colombia.
Responsibilities
- Diseñar y proponer planes de marketing estratégicos y tácticos enfocados en atraer y retener clientes en postventa.
- Asesorar y capacitar a concesionarios sobre el uso efectivo y maximización de las herramientas de CRM disponibles.
- Desarrollar directrices y mejores prácticas para la gestión proactiva de clientes por parte de los concesionarios (ej., recordatorios de servicio, seguimiento post-servicio, campañas de reactivación).
- Analizar datos de clientes, tendencias del mercado y rendimiento de concesionarios para identificar oportunidades de crecimiento y mejora en la retención.
- Actuar como contacto clave para concesionarios en temas relacionados con marketing de postventa, CRM y gestión proactiva de clientes.
Requirements
- Conocimiento de marketing de servicios y retención de clientes.
- Experiencia demostrable en el diseño y ejecución de campañas de marketing digitales y tradicionales.
- Sólida experiencia en el uso e implementación de plataformas CRM.
- Experiencia en análisis de datos e informes.
- Inglés intermedio superior.
Benefits
- Proficiencia en herramientas CRM y metodologías.
- Habilidades en análisis de datos y métricas clave de postventa.
- Conocimiento del ecosistema de concesionarios y la dinámica del sector automotor es deseable.
- Dominio avanzado de Microsoft Office (Excel, PowerPoint).
- Mínimo 3 años de experiencia en roles relacionados con marketing, gestión de clientes (CRM), lealtad o postventa, preferiblemente en el sector automotriz o en empresas con redes de distribución.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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