VS
Venn StrategiesDirector, Customer Success
Director of Customer Success at Venn leading strategy in customer success function. Building processes and driving measurable impact across retention, expansion, and customer advocacy.
About the role
- Diseñar y proponer planes de marketing estratégicos y tácticos enfocados en atraer y retener clientes en postventa.
- Asesorar y capacitar a concesionarios sobre el uso efectivo y maximización de las herramientas de CRM disponibles.
- Desarrollar directrices y mejores prácticas para la gestión proactiva de clientes por parte de los concesionarios (ej., recordatorios de servicio, seguimiento post-servicio, campañas de reactivación).
- Analizar datos de clientes, tendencias del mercado y rendimiento de concesionarios para identificar oportunidades de crecimiento y mejora en la retención.
- Actuar como contacto clave para concesionarios en temas relacionados con marketing de postventa, CRM y gestión proactiva de clientes.
Requirements
- Conocimiento de marketing de servicios y retención de clientes.
- Experiencia demostrable en el diseño y ejecución de campañas de marketing digitales y tradicionales.
- Sólida experiencia en el uso e implementación de plataformas CRM.
- Experiencia en análisis de datos e informes.
- Inglés intermedio superior.
Benefits
- Proficiencia en herramientas CRM y metodologías.
- Habilidades en análisis de datos y métricas clave de postventa.
- Conocimiento del ecosistema de concesionarios y la dinámica del sector automotor es deseable.
- Dominio avanzado de Microsoft Office (Excel, PowerPoint).
- Mínimo 3 años de experiencia en roles relacionados con marketing, gestión de clientes (CRM), lealtad o postventa, preferiblemente en el sector automotriz o en empresas con redes de distribución.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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