GTM Engineer generating qualified leads using data, automation, and intelligent tooling for Fuelius. The role emphasizes innovative outbound campaigns and continuous experimentation.
Responsibilities
Design, build, and run outbound campaigns in Clay that generate qualified leads at scale
Source and enrich prospect data using waterfall enrichment, AI agents, web scraping, and custom signals to build hyper-targeted account lists.
Identify unique data points that give Fuelius a precision edge — funding rounds, tech stack changes, hiring signals, PE investment activity, CRM contract renewals — and build automated workflows around them.
Generate a measurable volume of Sales Qualified Leads and sourced pipeline, with annual bonuses tied to your output.
Own the outbound technology stack: Clay, HubSpot, and many other supporting tools.
Build and maintain automated workflows that move prospects from signal to sequence to sales conversation.
Integrate systems using APIs, webhooks, n8n, or whatever gets the job done — you'll vibe-code where needed and aren't afraid of a complex automation.
Keep HubSpot CRM clean, enriched, and optimised as the single source of truth for our GTM motion.
Run a continuous test-and-learn programme: hypothesise, build, measure, iterate.
Develop new outbound plays — creative, data-driven campaigns that go far beyond "spray and pray."
Evaluate and pilot new tools, data providers, and AI capabilities to keep our GTM engine at the cutting edge.
Share learnings with the wider GTM team to compound knowledge across sales and marketing.
Requirements
You've worked in Sales Ops, Revenue Operations, CRM administration, or a similar function and you're itching to do more.
You've tinkered with Clay, ZoomInfo, Apollo, Lusha, Cognism, or similar data and enrichment tools — even if it was on your own time.
You've built workflows, automations, or integrations in HubSpot, n8n, Zapier, Make, or through direct API work.
You understand what makes a good lead, a good sequence, and a good outbound campaign — you think commercially, not just technically.
You're a natural experimenter. You don't wait to be told what to try — you've already got three ideas and you're testing one of them before anyone asked.
You follow the GTM engineering space: Clay's content, The GTM Engineer Substack, the Slack communities — this world excites you.
You want to build something, not maintain something.
Experience: We're Open-Minded
The Undervalued Tinkerer: You're currently in a Sales Ops, CRM Admin, or junior RevOps seat. You've been building things on the side — Clay tables, outbound automations, enrichment workflows — and your current role doesn't let you run with it. You're hungry, technically curious, and commercially sharp. You want a home where your energy and ideas are the strategy, not a side project.
The Ready-Made Specialist: You've already done this. You've built outbound engines, run Clay campaigns at scale, and you know what good pipeline generation looks like. You want a role where you can hit the ground running and make an immediate, visible impact.
Benefits
Private Healthcare — Opt-in private medical cover.
Pension — Company pension contribution.
Enhanced Parental Leave — Support for growing families beyond statutory minimums.
Christmas Shutdown — The office closes over the Christmas period so the whole team can properly switch off.
Sick Leave That Grows With You — Our sick leave policy tapers up with tenure, rewarding loyalty and long-term commitment.
Learning & Development Budget — Investment in your growth through training, courses, and certifications.
Equipment & Home Office Budget — The tools you need to do your best work, wherever you're working from.
Team Socials & Events — Regular socials, a summer party, and a Christmas party. We work hard and we enjoy each other's company.
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