Marketing Specialist focusing on developing strategies and tactics for internal and external communications. Supporting commercial and regional teams with their marketing initiatives.
About the role
- Consumer Marketing Strategy Specialist supporting Ford's marketing communications strategy and aligning business objectives with marketing priorities. Involves collaboration on marketing plans and performance analysis.
Responsibilities
- Support development of annual marketing plans and strategic briefs aligned to business objectives and vehicle launches
- Lead ad hoc strategy and research projects, providing recommendations and actionable insights for emerging business needs
- Stay current on automotive industry trends and consumer behaviors, applying and communicating insights to inform marketing strategy across the broader consumer marketing team
- Partner with Marketing Intelligence and Global Consumer Insights (GCI) to review reporting and extract actionable insights
- Support agency briefs and briefing processes to ensure strategic alignment and clear objectives
- Prepare and support delivery of consumer marketing business review meetings and strategic presentations
- Coordinate with marketing functional leads across social, creative, event, interactive, and retail service marketing to develop aligned plans
- Facilitate communication and workflow between strategy, creative, and execution teams
- Ensure consistent application of brand and communication strategies across marketing initiatives
- Cascade strategies to execution teams and serve as ongoing resource to support campaign development
Requirements
- 3-5 years of marketing communications experience, preferably in automotive, consumer products or brand marketing
- Bachelor's degree in Marketing, Business, Communications, or related field
- A proven track record for coordinating and project leading marketing campaigns, brand strategy and marketing ops
- Excellent technical skills including Excel, Word and PowerPoint
- Ability to simplify complex issues, develop compelling point of view, persuasively make case for change, drive action
- Overall business acumen and ability to develop innovative strategic and tactical actions
Benefits
- Immediate medical, dental, vision and prescription drug coverage
- Flexible family care days, paid parental leave, new parent ramp-up programs, subsidized back-up child care and more
- Family building benefits including adoption and surrogacy expense reimbursement, fertility treatments, and more
- Vehicle discount program for employees and family members and management leases
- Tuition assistance
- Established and active employee resource groups
- Paid time off for individual and team community service
- A generous schedule of paid holidays, including the week between Christmas and New Year’s Day
- Paid time off and the option to purchase additional vacation time.
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