Technical expert in Salesforce Marketing Cloud managing automation platforms for the company. Overseeing governance, implementation, and optimization of marketing solutions.
Responsibilities
Responsibilities
Act as the technical and functional owner of Salesforce Marketing Cloud, as well as other marketing automation and customer service platforms used by the company
Manage the maintenance, evolution, and governance backlog for the platforms under your responsibility
Translate business needs into functional and technical requirements to implement scalable solutions
Directly configure and execute automations, journeys, segmentations, transactional communications, and integrations
Ensure technical best practices, data governance, and standardized platform usage
Provide technical direction for integrations with CRM, ERP, and other corporate systems
Act as the guardian of the customer journey, ensuring an end-to-end view of communication flows and experience
Analyze campaign and automation results, promoting continuous optimization and a data-driven culture
Evaluate new martech tools and solutions in an agnostic manner, recommending improvements and technological evolution
Support and guide the Marketing and business teams in the best use of the platforms
Requirements
Technical Requirements
Advanced experience with Salesforce Marketing Cloud
Proficiency in Journey Builder, Automation Studio, Email Studio, Contact Builder, and Data Extensions
Knowledge of SQL, AMPScript, and data modeling for automation
Knowledge of martech architecture and automation ecosystems
Experience with platform governance and maintenance/support
Preferred / Nice-to-have
Experience with integrations between platforms and corporate systems
Knowledge of APIs / Webhooks / ETL
Experience with other automation/journey tools (ManyChat, ActiveCampaign, HubSpot, RD, Avalon, etc.)
Knowledge of CRM / Salesforce Core
Experience with data platforms / CDP / Data Cloud
Experience in complex omnichannel journey environments
Salesforce Marketing Cloud certifications
Behavioral Profile
Strong systems thinking and customer journey perspective
High autonomy and sense of ownership
Ability to move between strategy and execution
Consultative, solution-oriented profile
Good communication with technical and business areas
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