Hybrid Senior Salesforce Marketing Cloud Specialist

Posted 10 hours ago

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About the role

  • Technical expert in Salesforce Marketing Cloud managing automation platforms for the company. Overseeing governance, implementation, and optimization of marketing solutions.

Responsibilities

  • Responsibilities
  • Act as the technical and functional owner of Salesforce Marketing Cloud, as well as other marketing automation and customer service platforms used by the company
  • Manage the maintenance, evolution, and governance backlog for the platforms under your responsibility
  • Translate business needs into functional and technical requirements to implement scalable solutions
  • Directly configure and execute automations, journeys, segmentations, transactional communications, and integrations
  • Ensure technical best practices, data governance, and standardized platform usage
  • Provide technical direction for integrations with CRM, ERP, and other corporate systems
  • Act as the guardian of the customer journey, ensuring an end-to-end view of communication flows and experience
  • Analyze campaign and automation results, promoting continuous optimization and a data-driven culture
  • Evaluate new martech tools and solutions in an agnostic manner, recommending improvements and technological evolution
  • Support and guide the Marketing and business teams in the best use of the platforms

Requirements

  • Technical Requirements
  • Advanced experience with Salesforce Marketing Cloud
  • Proficiency in Journey Builder, Automation Studio, Email Studio, Contact Builder, and Data Extensions
  • Knowledge of SQL, AMPScript, and data modeling for automation
  • Knowledge of martech architecture and automation ecosystems
  • Experience with platform governance and maintenance/support
  • Preferred / Nice-to-have
  • Experience with integrations between platforms and corporate systems
  • Knowledge of APIs / Webhooks / ETL
  • Experience with other automation/journey tools (ManyChat, ActiveCampaign, HubSpot, RD, Avalon, etc.)
  • Knowledge of CRM / Salesforce Core
  • Experience with data platforms / CDP / Data Cloud
  • Experience in complex omnichannel journey environments
  • Salesforce Marketing Cloud certifications
  • Behavioral Profile
  • Strong systems thinking and customer journey perspective
  • High autonomy and sense of ownership
  • Ability to move between strategy and execution
  • Consultative, solution-oriented profile
  • Good communication with technical and business areas

Benefits

  • As a contractor (PJ), you will receive:
  • Paid vacation after 12 months of contract
  • Starbem
  • TotalPass

Job title

Senior Salesforce Marketing Cloud Specialist

Job type

Experience level

Senior

Salary

Not specified

Degree requirement

No Education Requirement

Tech skills

Location requirements

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